Acronyms Beginning With S

Sales, marketing, and technology acronyms that begin with S

  • SLC: Secure Software Lifecycle

    SLC

    The second key component of the Software Security Framework (SSF) established by the Payment Card Industry Security Standards Council (PCI SSC) is the Secure Software Lifecycle (Secure SLC) Standard. This standard focuses on ensuring that software vendors follow secure practices throughout the entire…

  • SLD: Second-Level Domain

    SLD

    The portion of a domain name located directly to the left of the top-level domain (TLD) in a web address. It typically represents the main identity or name of a website or organization. Example: In the domain name martech.zone: “martech”…

  • SLG: Sales-Led Growth

    SLG

    A traditional go-to-market strategy in which a company’s revenue growth is driven primarily by outbound and inbound sales efforts. In SLG models, the sales team is central in educating prospects, managing the buying process, and closing deals. Rather than letting…

  • SLI: Service Level Indicator

    SLI

    A quantitative measure used to assess the performance and reliability of a specific aspect of a service. SLIs are essential metrics that provide insight into how well a service is performing against predefined expectations. They form the foundation for establishing…

  • SLM: Service Level Management

    SLM

    A critical component of IT Service Management (ITSM) that focuses on defining, monitoring, and managing the quality of IT services delivered to customers or end-users. The primary goal of SLM is to ensure that IT services consistently meet the agreed-upon…

  • SLM: Small Language Model

    SLM

    A type of artificial intelligence (AI) model designed to process and generate human language, but with a significantly reduced parameter count and computational footprint compared to large language models (LLMs) like GPT-4 or PaLM. While LLMs often require massive hardware…

  • SLO: Service Level Objective

    SLO

    A key component of Service Level Management (SLM) used to define specific, measurable targets for the performance of an IT service. SLOs are derived from the overall Service Level Agreement (SLA) between the IT service provider and the customer. Key…

  • SLR: Single-Lens Reflex

    SLR

    A term used to describe a type of camera that uses a mirror and prism system to allow photographers to see through the lens and view precisely what will be captured. This design distinguishes SLR cameras from earlier types, where…

  • SMART: Specific, Measurable, Achievable, Relevant, and Time-Bound

    SMART

    An acronym commonly used in goal setting and project management. It provides a framework for defining objectives or targets that are clear, achievable, and measurable. SMART stands for: Specific: The objective should be clear, well-defined, and unambiguous. It should answer…

  • SMB: Small and Medium-Sized Business

    SMB

    These are businesses that, due to their size, have distinct needs and challenges compared to larger organizations. The classification of what constitutes an SMB varies by country. Still, it generally includes businesses with a limited number of employees and a…

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