Acronyms Beginning With A
Sales, marketing, and technology acronyms that begin with A
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ACP
ACP (Agent Communication Protocol) The standardized methods and languages that autonomous agents use to exchange information, coordinate tasks, and trigger actions within multi-agent systems. In the context of modern marketing technology, ACP is foundational to agentic AI workflows, enabling AI-driven…
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ACSI
A national economic indicator that measures the satisfaction levels of customers with the quality of goods and services provided by U.S. companies across a variety of industries. The ACSI was established in 1994 and is updated quarterly with scores ranging…
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ACV
A key performance indicator (KPI) commonly used in subscription-based businesses or software-as-a-service (SaaS) companies. It represents the average annual revenue generated from a customer contract or subscription. ACV is calculated using the following formula: $\text{ACV} = \frac{\text{Total contract value}}{\text{Contract length…
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ACV
A metric used in e-commerce and retail to measure the average value of each shopping cart or customer order. It represents the average amount spent by customers during a single transaction. the terms Average Order Value (AOV) and ACV are…
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ACW
Also known as post-call processing or wrap-up time, ACW refers to call center agents’ activities after ending a customer interaction, such as a phone call or a chat session. ACW is an essential part of the customer service process and…
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ADA
A U.S. federal law enacted in 1990 that prohibits discrimination against individuals with disabilities in all areas of public life, including employment, education, transportation, and public and private places open to the general public. The ADA aims to ensure equal…
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ADB
ADB is a versatile command-line tool that creates a bridge between a development computer and Android devices. Initially designed for debugging Android applications, it has become essential for advanced file management, app installation, and system-level operations. ADB operates through a…
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ADHD
A neurodevelopmental disorder that affects focus, self-control, and the ability to sit still. For marketers, understanding ADHD is essential because it influences how a significant portion of the population consumes content, makes purchasing decisions, and engages with digital platforms. People…
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ADI
Refers to the use of artificial intelligence (AI) algorithms and machine learning (ML) techniques to automate and enhance various aspects of the design process. ADI can be applied to a wide range of design fields, including web design, graphic design,…
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ADKAR
The ADKAR model is a change management framework that guides individuals and organizations through the change process. Developed by Prosci founder Jeff Hiatt, ADKAR stands for Awareness, Desire, Knowledge, Ability, and Reinforcement. Each component represents a crucial step in the…
