Acronyms Beginning With B
Sales, marketing, and technology acronyms that begin with B
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BLS
A U.S. government agency that provides data and statistics related to employment, labor market conditions, wages, inflation, and other economic factors. Understanding BLS data can be valuable for sales and…
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BNPL
A type of financial service offered by some retailers, fintech companies, and payment platforms, allowing customers to purchase items immediately and pay for them in installments over a set period…
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BOFU
Represents the decision stage of the buyer’s journey. This is after the top of the funnel (TOFU) and the middle of the funnel (BOFU). At this point, prospects have thoroughly…
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BOGO
A popular sales and marketing promotion strategy where customers are encouraged to purchase because they receive an additional item at no extra cost or a reduced price. This can apply…
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BOH
All areas of a restaurant where food preparation and supporting operations occur, primarily the kitchen and storage areas. BOH technology systems focus on food preparation, timing, and coordination between cooking…
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Boomers
While not an acronym, Baby Boomers were born between 1946 and 1964 and grew up during the post-World War II era. They experienced significant cultural and societal changes, such as…
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BOPIS
A retail strategy that allows customers to purchase products online and then collect their orders from a physical store location. This omnichannel approach has become increasingly popular in recent years,…
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BORIS
A retail strategy that allows customers to purchase products through an online platform and return them at a physical store location. This model is a key component of omnichannel retail,…
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Bot
Bot is just the short form of robot. The most common meanings for bot are: Robot: Automated software applications or scripts that perform tasks over the internet. These tasks, such…
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BPA
BPA refers to the use of technology to streamline and automate complex business processes, workflows, or tasks to improve efficiency, reduce costs, enhance productivity, and ensure consistency. BPA replaces manual…
