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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Advertising Technologywhat is performance marketing trends benefits guide

    What Is Performance Marketing? A Guide to Driving Measurable Results in 2024

    Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…

  • Email Marketing & AutomationMailtimers: Email Countdown Timers Animated GIFs

    MailTimers: Create Urgency and Boost Conversions with Email Countdown Timers

    Capturing your audience’s attention and driving them to take action can be a challenge. Email marketers constantly seek innovative ways to stand out in crowded inboxes and encourage recipients to engage with their messages. One effective strategy is a countdown timer to drive visitors to click on your CTA to create a sense of urgency and scarcity, motivating readers to…

  • Email Marketing & AutomationProduct Management and Customer Innovation

    Unlocking the Full Potential of Your Product With Customer Innovation

    Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that we focused on, I was almost always stunned at how innovative customers incorporated some amazing features. Specific to email, here…

  • Sales and Marketing Training
    Coordinated Marketing Strategy Importance

    The Crucial Importance of a Coordinated Marketing Strategy in 2024

    The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a…

  • Sales and Marketing TrainingResponsible Marketing Manifesto

    A Manifesto for Responsible Marketing in the Age of AI and Automation

    Artificial intelligence (AI), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the onslaught of autonomous, personalized, and targeted communications that are coming… irresponsible marketers will still have destructive potential with minimal investment that can…

  • Mobile Marketing, Messaging, and AppsApple iPhone Users vs. Google Android Users: Demographics, Loyalty, and How To Detect

    iPhone vs. Android Users: Why It Matters and How To Target Each (Updated for 2024)

    For businesses and marketers looking to reach mobile consumers, it’s crucial to understand the key differences between iPhone and Android users. While both groups rely heavily on smartphones, notable variations in their demographics, behaviors, and motivations can impact how best to engage them. Let’s take a deep dive into the data to uncover actionable insights. iPhone vs. Android: Market Share…

  • Analytics & TestingGoogle Analytics: Cross-Domain and Subdomain Analysis

    Google Analytics 4: How to Track Users Seamlessly Across Domains and Subdomains

    For businesses and marketers seeking to comprehend the entire customer journey across websites, Google Analytics 4 (GA4) offers powerful capabilities—if implemented effectively. Unlike its predecessor, Universal Analytics (UA), GA4 rethinks how sessions and users are tracked, which means that configurations you previously took for granted may now require explicit setup. A key example is tracking users across multiple domains or…

  • Artificial IntelligenceContent Creators versus AI

    Will Content Creators Survive AI?

    Search engines have revolutionized the way we access information online. Search engines have become the internet’s gatekeepers by developing sophisticated algorithms that rank web pages based on relevance and popularity. As more people rely on these platforms for their information needs, search engine companies have capitalized on this traffic by introducing targeted advertising (PPC), effectively monetizing the content provided by…

  • Content MarketingContent Distribution Strategies and Goals

    How Can You Balance Multiple Content Distribution Goals in 2024? 

    You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible.  On the one hand, it’s never been so easy to engage with customers due to the large number of content distribution channels — search engines (SEO), email marketing, social…

  • Sales and Marketing TrainingDigital Marketing Hiring Tips

    3 Tips for Strategic Hiring Amidst a Competitive Digital Marketing Landscape

    It turns out that digital marketing jobs aren’t safer than other jobs in today’s turbulent economic landscape. In March 2024 alone, 90,000+ more people found themselves at the wrong end of a pink slip. From what we’ve seen, many were digital marketers. Every time we post an ad for a digital marketing role, we get an influx of job candidates.…

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