Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
Verified Accounts: Are We Trading Security for Exclusivity?
Social media platforms have become central hubs for communication, business, and information sharing. Verified Accounts are now a hallmark of authenticity and trust among these platforms’ features. Initially designed to prevent impersonation and ensure the credibility of high-profile accounts, the verification mark has now become a coveted status symbol that extends your reach and acceptance. As we navigate the complexities…
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Artificial Intelligence
MeetGeek: Improve Your Meeting Productivity with AI-Powered Meeting Insights
Meetings are ubiquitous in corporate life and are often seen as the linchpin of communication and decision-making processes. Yet, despite their central role, there’s a growing awareness of the hidden costs and potential inefficiency they carry. If you’ve been a long-time reader of Martech Zone, you know how much I despise unproductive or unnecessary meetings. With executives spending an average…
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Sales and Marketing Training
What is Change Management?
Technological advancements, shifting customer demands, and fluctuating economic conditions are the norm rather than the exception in business. The ability to adapt and evolve has become a critical determinant of success. Change management has emerged as a necessity in this context, serving as the linchpin enabling organizations to navigate these tumultuous waters with agility and resilience. As technologies evolve at…
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Email Marketing & Automation
How to Validate Your Email Authentication Is Set Up Correctly for DKIM, DMARC, SPF & BIMI
If you’re sending any significant volumes of marketing emails, chances are your email is not making its way to the inbox if you’ve not configured your email authentication. We work with many companies assisting them with their email migration, IP warming, and deliverability issues. Most companies don’t even realize they have a problem; they think subscribers simply aren’t engaging with…
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Martech Zone Apps
App: How To Build Your SPF Record
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder The subdomain or domain that you’ll be sending your email from. No…
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Content Marketing
The Strategic Choice: Amplifying Strengths vs. Addressing Weaknesses
In business, just as in sports, whether to concentrate on enhancing one’s strengths or mitigating weaknesses is a recurrent theme. This debate transcends industries and professions, touching the core of personal development strategies. A quintessential example of this principle in action is the legendary golfer, Tiger Woods. Woods’ career offers invaluable insights into how focusing on strengths while strategically addressing…
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Email Marketing & Automation
Ecomail: Communicate With Your Customers Across Email, Facebook, and Instagram
In today’s digital landscape, customer engagement spans multiple platforms. Ecomail is an omnichannel communication platform that seamlessly integrates email, Facebook, and Instagram. This innovative tool empowers businesses by consolidating their marketing efforts across various channels, ensuring a cohesive and personalized customer experience. Ecomail Features Ecomail is a comprehensive platform that brings together essential features for successful omnichannel communication: A/B Testing:…
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Email Marketing & Automation
Mailchimp: Building A Custom Feed In WordPress For Your RSS-to-Email Campaign
As resources continue to get tighter for companies, it’s becoming a necessity that they stop wasting time and fully incorporate automation and integrations that can shave hours of effort off of their workload every week. Companies often have marketing departments that are siloed by their work channels. A great example is a content team producing fantastic content and an email…
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Analytics & Testing
EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience
The challenge of immediately capturing a user’s attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant EyeQuant‘s innovative platform predicts how users perceive and interact with designs within the…
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Social Media & Influencer Marketing
What Makes Consumers Want to Follow a Brand on Social Media in 2024?
Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies that resonate with target audiences. The…
