Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Sales and Marketing Training
How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I’m under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next purchase – albeit a constructive hobby, some latest fashion, or the next smartphone. My children didn’t abuse this… but there…
-
Content Marketing
Do Browser Notifications Work?
If you’ve been a long-time reader, you know this site isn’t just a publication; it’s also my test playground. I love to try different methods and solutions to see what works and if I can realize a return on investment (ROI) on the platforms or integrations I implement. One service that I thought showed a lot of promise was integrating…
-
Content Marketing
Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors to the company’s website, which can be converted into leads. To Establish Authority: By publishing informative and expert content, a…
-
Email Marketing & Automation
TinyLetter: A Free, No Frills Email Newsletter Service
Log into any major email service provider (ESP) nowadays, and if you’re not technically savvy, you’ll probably pass out at the menus, features, functionality, jargon, and reporting. Sometimes, the magic of technology is when someone smart rethinks the process and boils down the application to only the necessities. TinyLetter is a refreshingly simple platform for newsletters, drawing in a diverse…
-
Content Marketing
How To Plan, Write, Edit, and Publish A Successful Tutorial Video
A successful tutorial video involves engaging content, clear instructions, and high-quality production. Here’s an article that outlines the standard ingredients and script sections for creating a compelling tutorial video. Tutorial videos stand out as a go-to resource for knowledge seekers. With the rise in online education and DIY culture, creating a compelling tutorial video can be a lucrative skill. A…
-
Content Marketing
How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We’re currently helping an enterprise client implement a new WordPress site. They’re a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL…
-
Content Marketing
WordPress: How To Update Admin Menu Links with jQuery to Sort Results Automatically (with Rank Math Example)
One of the WordPress plugins that I install on every one of my sites or my clients’ sites is Rank Math. When launching a site, one critical step is monitoring and correcting any visits to pages not found (404 errors). The plugin’s 404 monitor is a fantastic tool that needs to be enabled in the plugin settings. If your SEO…
-
Event Marketing
Happy Veteran’s Day
President Eisenhower signed the proclamation to rename Armistice Day to Veteran’s Day in 1954, years ago. Each year, Veteran’s Day is celebrated on November 11th. Veteran’s Day is observed on November 11th to mark the anniversary of the armistice that ended World War I. The armistice between the Allies and Germany was signed on the eleventh hour of the eleventh…
-
Sales and Marketing Training
Understanding MVC Frameworks: Building Flexible and Scalable Platforms in PHP
The term MVC framework can seem technical and daunting for a business owner or decision-maker new to web development. However, understanding what an MVC framework is and why it’s advantageous to build platforms using this architecture can help you make informed decisions about investing in your business’s digital infrastructure. Table of ContentsWhat is an MVC Framework?Why Invest in MVC Frameworks?Popular…
-
Marketing Tools
Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud of their sophistication. Google Sheets is a highly versatile tool for sales and marketing departments, offering various ways to enhance…
