Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Tools
Excel Formulas For Common Data Cleanup
For years, I’ve used the publication as a resource to describe how to do things and keep a record for myself to look up later! A client handed us a customer data file that was a disaster. Virtually every field was misformatted, and as a result, we could not import the data. While there are some great add-ons for Excel…
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Analytics & Testing
What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023
Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or any other valuable interaction. What is a Conversion Rate? A conversion rate is a key metric in online marketing and…
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Email Marketing & Automation
Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email is a formidable tool – often resulting in the highest returns than any other online medium… but investing in the…
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Email Marketing & Automation
iContact: The Easiest Email Marketing Platform for Small Businesses
Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider (ESP) for small businesses, offering many features to simplify their email marketing efforts and drive results. Let’s explore why over 35,000 businesses love iContact and why you should consider it for your marketing needs. iContact is all about…
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Email Marketing & Automation
Beefree: Build, Collaborate, Download, or Import Your Mobile Responsive HTML Email For Free
47% of all people across demographics use a mobile application for checking their email. Meanwhile, 26.9% still prefer desktop. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets. Campaign Monitor I open most of my email on my mobile device to peruse, delete, and reply quickly.…
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Email Marketing & Automation
Dark Mode For Email Is Gaining Adoption… Here’s How To Support It
Dark mode reduces screen energy usage and increases focus. Some users also state they feel a reduced eye strain, but that’s been questioned. Dark mode adoption continues to grow. Dark mode is now available across macOS, iOS, Android, and a host of apps, including Microsoft Outlook, Safari, Reddit, Twitter, YouTube, Gmail, and Reddit. There isn’t always full support across each,…
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E-commerce and Retail
Shogun: Your Ultimate E-commerce Page Builder for Shopify
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. Shopify has a robust templating engine, but learning to program in Liquid can be time-consuming, frustrating, and expensive. What if you could achieve this without a single line of code? Introducing Shogun, the flexible e-commerce page builder that effortlessly empowers you to create stunning online shopping…
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E-commerce and Retail
Shogun: Your Ultimate E-commerce Page Builder for BigCommerce
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. BigCommerce has a robust templating engine, but learning to program in Stencil code for BigCommerce can be time-consuming, frustrating, and expensive. What if you could achieve this without a single line of code? Introducing Shogun, the flexible e-commerce page builder that effortlessly empowers you to create…
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Sales and Marketing Training
Job Description for a Marketing VP
A Marketing Vice President (VP) is a senior executive responsible for overseeing and leading an organization’s marketing efforts. Their role is critical in shaping the company’s marketing strategy, driving brand awareness, and achieving marketing goals. Here’s an overview of what a Marketing VP does: Leadership and Strategy: The Marketing VP provides leadership to the marketing department or team. They play…
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Customer Data Platforms
10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month, and year. If we wish to make all the data accessible, the client can spend tens of thousands of dollars…
