Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Zinklar: Global Market Research for Data-Driven Marketing Excellence
Staying ahead of the curve is not just an advantage; it's a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are…
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All You Need To Know About Ad Blocking, Ad Filtering, and Ad Recovery
A recent visitor to my site contacted me and chuckled that he had to turn off his ad blocker to get to my content. The feature is built into my site, and I can disable it... but I won't for…
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Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling, Invoicing, and Payments
My consulting firm has managed the marketing and integrations for several commercial and residential service companies. They all have one thing in common: the seamless experience they provide customers and the quality of the job they commit to is core…
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Salesforce CPQ: Enhancing Contract Management With CLM Features and Capabilities
Contract Lifecycle Management ( CLM ) addresses critical challenges in the sales process, ensuring efficient and accurate contract management, which is crucial for the health of an organization. When contracts are managed swiftly and precisely, it benefits both the company…
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Maximizing Mobile Marketing With Google Wallet and Apple Wallet
Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience ( UX ) and open up new avenues for marketing and customer engagement. This article delves…
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How Does Email Work? Headers, Routing, and Technology
An email's journey from the sender or their email service provider ( ESP ) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient's inbox,…
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MacOS: How To Take Screenshots And Save Them To Different Default Directory Than Your Desktop
One of the daily battles I have working across clients and sites is that my MacOS desktop tends to get cluttered with files. I like using my desktop as a working directory, but I store temporary files in my downloads…
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Make Yourself Indispensable To Potential and Current Employers With These Digital Marketing Courses and Certifications
It's a challenging economy right now for marketing professionals. If you're at risk of losing employment or you've been laid off and are job hunting, I'd encourage you to take the time to expand your knowledge of digital marketing beyond…
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Mobile vs Desktop (vs Tablet) Activities: Consumer and Business Statistics in 2023
The use of smartphones and desktops varies significantly between consumers and businesses. This article, backed by recent statistics and sources, delves into how these devices are utilized. Here are some overall key differentiators: Media Consumption : While both smartphones and…
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The Complete Guide to Healthcare Marketing: Strategies, Channels, and Innovation in 2025
Healthcare marketing has transformed dramatically in recent years, evolving from traditional advertising approaches to sophisticated, multi-channel strategies. According to Cardinal Digital Marketing , over two-thirds of US consumers report healthcare costs as a financial burden to their families, creating a…
