Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Generate More Links: How to Improve Your PR Strategy
With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new?…
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Why It’s Time to Retire the Term “Affiliate Marketing”
The marketing industry is transforming. So much so that most marketers say the business has adapted to more change over the last few years than in the last five decades. Much of the change is driven by new technologies and…
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WordPress: Add a Featured Image Column To Your Posts List In Your Theme Using functions.php
A WordPress plugin involves additional overhead, requiring WordPress to load and manage the plugin. This includes reading the plugin directory, checking for updates, and maintaining plugin metadata. Whenever I’m working on optimizing Martech Zone or a client’s WordPress installation, I…
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MacOS: Need to Verify DNS Locally Using Hosts on OSX?
One of my clients relocated their website to a bulk hosting account. They updated their domain’s DNS settings for the A and CNAME records but were having difficulty determining whether the site was resolving with the new hosting account (new…
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Tailwind: Your Small Business Virtual Social Media Marketing Team for Instagram, Facebook, and Pinterest
The need for effective marketing is more critical than ever. Small businesses and brands constantly seek ways to stand out and meaningfully engage their audience. The traditional approach often involves creating and scheduling social media posts and email campaigns from…
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How Are B2B Marketers Leveraging Facebook in 2023?
Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to…
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How To Use Google Analytics 4 Events to Track Category Popularity in WordPress
Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor…
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Hijacked Google Business Page? Here Are 5 Steps To Getting It Back (And How To Prevent It)
If you’re a regional business, the Google Map Pack dominates the search engine result page (SERP) for new customers finding your business. When I discuss local marketing strategies with businesses, I often discuss the investment in their Google Business page…
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WordPress Running Slow? Migrate to Rocket.net, the Fastest WordPress Managed Hosting
WordPress, with its user-friendly interface and extensive plugin library, has been the go-to choice for website owners for over a decade. However, beneath its user-friendliness lies a set of challenges that need careful handling. Managing updates, ensuring backups, and preventing…
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Riverside: Simplify Your Podcast and Video Recording Experience And Record From Anywhere
Last week, I was invited to be interviewed by Matt Nettleton on his Default Profitable Podcast. He sent me a link, and we did the interview using Riverside… and it worked flawlessly. Since I have a pretty nice audio and…
