I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you know that folks are currently mobile! With the huge variety of
How to Increase Your Mobile Conversions and Leads
Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via mobile and desktop? In Google Analytics, select Audience > Overview and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: The example I’m
DeviceRank: The Cost of Mobile App Install and Engagement Fraud
Companies are investing a lot of money in mobile app development. Wherever the stakes are high, fraud seems to follow. According to a new report from DeviceRank, Mobile App install and engagement fraud will cost advertisers up to $350 million in 2016 AppsFlyer’s State of Mobile App Install & Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud prevention solution to identify and exclude fraud at the device level –and covers 500 million
SMS: How to Optimize and Grow Your Text Message Opt-Ins
While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement. That channel is sending a mobile text message via SMS. SMS Marketing Statistics Text messages via SMS have a read rate of 98% 9 out of 10 text messages are opened within 3 seconds of being received 29% of people targeted with SMS opt-in
Understanding NFC: Near Field Communications
The mobile landscape is continuously evolving, and only marketers that keep up with changes and incorporate them in their promotional and engagement strategies stand a chance of success in today’s highly competitive world. The latest technology to have made it big is Near Field Communications (NFC). What is Near Field Communications? Near Field Communications is a technology embedded in the latest mobile devices that allows secure communication (with confirmation) between the mobile device and a
What is SMS? Text Messaging and Mobile Marketing Definitions
What is SMS? What is MMS? What is a Short Codes? What is a SMS Keyword? With Mobile Marketing becoming more mainstream I thought it might be a good idea to define some of the basic terms used in the mobile marketing industry. SMS (Short Message Service)– A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content. (Text Message) MMS (Multimedia Messaging
Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven, experimental marketing strategy: it actually works. In fact, content marketing has been shown to produce approximately
A Day In The Life Of The Internet
2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. 139,000 new websites go live and 144 billion emails are sent… 68.8% of the emails are spam! Google still dominates the search market with 88%