- Social Media Marketing
Agent Sauce: Automate Your Real Estate Listings and Virtual Tours To Your Social Media Channels
Martech Zone mentioned that integrations and automation were going to be key for email marketers. At Agent Sauce, we work with Real Estate agents and that’s exactly what they are demanding. A couple of things you should know about real estate: Real Estate agents aren’t technologists and don’t have an IT department to call up when they need help. They’re…
- Marketing & Sales Videos
Mobile App Builders and Mobile Web Platforms For Your Business
I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your…
- Mobile and Tablet Marketing
How to Increase Your Mobile Conversions and Leads
Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via mobile and desktop? In Google Analytics, select Audience > Overview and select…
- Advertising Technology
DeviceRank: The Cost of Mobile App Install and Engagement Fraud
Companies are investing a lot of money in mobile app development. Wherever the stakes are high, fraud seems to follow. According to a new report from DeviceRank, Mobile App install and engagement fraud will cost advertisers up to $350 million in 2016 AppsFlyer’s State of Mobile App Install & Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud…
- Mobile and Tablet Marketing
SMS: How to Optimize and Grow Your Text Message Opt-Ins
While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement. That channel is sending a mobile text message via SMS. SMS Marketing Statistics Text messages via SMS have a read rate of 98% 9 out of 10 text messages…
- Mobile and Tablet Marketing
Understanding NFC: Near Field Communications
The mobile landscape is continuously evolving, and only marketers that keep up with changes and incorporate them in their promotional and engagement strategies stand a chance of success in today’s highly competitive world. The latest technology to have made it big is Near Field Communications (NFC). What is Near Field Communications? Near Field Communications is a technology embedded in the…
- Content Marketing
Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven, experimental…
- Email Marketing & Email Marketing Automation
A Day In The Life Of The Internet
2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. 139,000 new websites go live and 144 billion emails are…
- Marketing Infographics
Mobile APPeal – Exploring the Mobile Landscape
More smartphone apps than babies? Something about that seems a little frightening… and awesome at the same time. In reviewing the landscape of applications, there appears to be a ton of games, but business productivity apps are lagging behind. I’m sure you’re going to see these numbers match up closer in the future, though, as more and more enterprise companies…
- Marketing Infographics
How to Use SMS to Win Love, Leads, Revenue
Text messaging has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if they…
