- Marketing & Sales Videos
Mobile App Builders and Mobile Web Platforms For Your Business
I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your…
- Advertising Technology
DeviceRank: The Cost of Mobile App Install and Engagement Fraud
Companies are investing a lot of money in mobile app development. Wherever the stakes are high, fraud seems to follow. According to a new report from DeviceRank, Mobile App install and engagement fraud will cost advertisers up to $350 million in 2016 AppsFlyer’s State of Mobile App Install & Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud…
- Mobile and Tablet Marketing
Understanding NFC: Near Field Communications
The mobile landscape is continuously evolving, and only marketers that keep up with changes and incorporate them in their promotional and engagement strategies stand a chance of success in today’s highly competitive world. The latest technology to have made it big is Near Field Communications (NFC). What is Near Field Communications? Near Field Communications is a technology embedded in the…
- Content Marketing
Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven, experimental…
- Marketing Infographics
Mobile APPeal – Exploring the Mobile Landscape
More smartphone apps than babies? Something about that seems a little frightening… and awesome at the same time. In reviewing the landscape of applications, there appears to be a ton of games, but business productivity apps are lagging behind. I’m sure you’re going to see these numbers match up closer in the future, though, as more and more enterprise companies…