Marketing & Sales Videos, Mobile and Tablet Marketing, WordPress

Mobile App Builders and Mobile Web Platforms For Your Business

I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you know that folks are currently mobile! With the huge variety of screens and operating systems, optimizing for mobile isn’t a piece of cake anymore, though. Here are Tools to Make Your Site Mobile Ready. Appifier –

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AdTech, Mobile and Tablet Marketing

DeviceRank: The Cost of Mobile App Install and Engagement Fraud

Download the Study[/button]Companies are investing a lot of money in mobile app development. Wherever the stakes are high, fraud seems to follow. According to a new report from DeviceRank, AppsFlyer’s State of Mobile App Install & Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud prevention solution to identify and exclude fraud at the device level –and covers 500 million devices. That forecast is based on different fraudulent activity, both verified and suspected: Mis-attribution of fraudulent click data. Paid installations from fraudulent devices. Fraudulent and simulated in-app events. Lookalike targeting and retargeting fraud. Geographically, countries with the highest

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Marketing Infographics, Mobile and Tablet Marketing, Text Messaging

SMS: How to Optimize and Grow Your Text Message Opt-Ins

While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement. That channel is sending a mobile text message via SMS. SMS Marketing Statistics We’ve shared how to write great SMS messages and how to build great SMS campaigns, but you first have to get users to opt-in! SMS opt-in campaigns are intended to be attractive to targeted customers, but if opt-in messages don’t give customer what they want or become invasive in their delivery, the campaigns won’t work. Learn

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