Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
BigQuery’s Pipe Syntax: Making SQL Easier, Faster, and More Readable
Anyone who’s worked with SQL knows the love-hate relationship that comes with it. SQL is powerful, standardized, and expressive—but it’s also one of the most unintuitive languages to read and maintain at scale. The deeper your query gets, the harder…
-
Should Your Website Say “Keep Out”?
Marketers spend enormous effort trying to make websites appealing to everyone. They simplify their copy, broaden their messaging, and soften their visuals to cast the widest possible net. But the truth is, the most effective websites don’t try to be…
-
The End of Keyword Clutter: Why AI Is Forcing Marketers to Rethink Topic Organization
Two decades ago, writing for search engines was a game of lexical precision. Every marketer learned to repeat target phrases, tweak synonyms, and create near-duplicate articles to rank for slight variations of the same question. How expensive is it? deserved…
-
Beauty and the Backbone: Why Apple and Microsoft Are Both Right About the Future
I wasn’t always an Apple user. Two decades ago, my desk was dominated by Microsoft Windows machines, Office applications, and servers that powered my career. Then, about twenty years ago, I made the switch. Apple’s focus on simplicity, creative freedom,…
-
5 Common Misconceptions About AI in Software Testing
The buzz around artificial intelligence (AI) has reached every corner of the tech industry, and software testing is no exception. As AI-powered testing tools gain traction, they bring with them a wave of excitement, but also a fair share of…
-
15 Best ERP Solutions for Logistics: Complete Guide to Ready-Made and Custom Solutions
The logistics industry is experiencing unprecedented growth, with the global logistics ERP market projected to reach $40.6 billion by 2033. Allied Market Research As supply chains become increasingly complex, businesses need robust ERP solutions that can handle everything from inventory management…
-
10 Best Digital Marketing Agencies for Higher Education in 2025 – Partners that are Raising the Bar
Higher-ed marketers are entering a now-or-never moment. Rising acquisition costs, the demographic cliff of traditional students, and intensifying scrutiny from university leadership all demand campaigns that convert — and prove it. The average institution already pours $800,970 a year into digital ads, or 3.6% of its…
-
Building Your Business on Rock or Sand: The Hidden Cost of Poor Data Integrity
I’m currently a vice president at a fast-growing SaaS company that has achieved over 400% year-over-year growth. Amid that kind of expansion, it would be easy to chase new features, aggressive marketing campaigns, and automation at scale. But instead, the…
-
Checkout Uplift Without a Redesign: Routing, 3DS Policy, and Safe Retries That Recover Lost Payments
Approval rates often slip without a single pixel changing on the screen. The mix of issuers, uneven 3DS expectations across regions, and timing windows can turn borderline authorizations into soft declines. With BIN-level 3DS rules, careful retries, and multi-acquirer routing,…
-
How to Choose the Best WooCommerce Theme: Speed, Flexibility, and Conversion Optimization
Selecting the right WooCommerce theme is one of the most critical decisions an online retailer can make. A theme shapes not only the appearance of your site but also its speed, conversion rate, and overall usability. A well-optimized theme can…