Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Postscript: Unleash the Power of SMS Marketing on Shopify
As e-commerce continues flourishing, finding effective ways to connect with customers and drive revenue is essential for online merchants. One strategy that has proven to be highly successful for Shopify stores is short message service ( SMS ) marketing. Let's…
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StoryChief: Unleash Your Marketing With This Content Collaboration, Visualization, AI-Writer, And Distribution Platform
Content marketing teams face numerous challenges. Juggling multiple tools, coordinating with team members, planning content calendars, and measuring performance can be daunting. Fortunately, StoryChief is here to transform your content marketing workflow and help you overcome these challenges effortlessly. StoryChief…
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App: Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?
Commonly known as toll-free numbers... 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state numbers, so the toll-free…
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How Do Sales and Marketing Departments Benefit From Call Center Analytics?
Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait…
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Quartile: Centralized, AI-Powered Optimization For E-commerce Cross-Channel Advertising
Ecommerce advertisers face a range of challenges in their advertising endeavors. Maximizing advertising performance across various channels is crucial for brands and agencies. Quartile has developed an award-winning platform that addresses these obstacles and empowers e-commerce advertisers to achieve optimal…
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Four Ways to Use Heatmaps to Optimize Your Landing Page
Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of…
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8 Wishes That Every Executive Has About Their Sales And Marketing Programs
While the specific wishes of executives regarding their sales and marketing programs can vary depending on the industry, company, and individual goals, here are eight wishes that every executive has when it comes to their sales and marketing programs: Enhanced…
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BeAddy: Ad Media Planning Made Easy! Create, Execute, and Optimize Your Media Mix
Businesses need efficient and effective tools to plan their ad media and stay ahead of the competition. Enter BeAddy , the comprehensive platform designed to address the challenges marketers and advertisers face in planning their ad media strategies. https://youtu.be/tepOhozMW2w BeAddy…
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The AI Onslaught: Why Only Businesses with Authority Branding Will Survive
Building an exceptional business involves more than just delivering superior products or services. In this fast-paced, technology-driven world, it's also about creating a strong, authoritative brand - a brand that not only resonates with your target audience but also distinguishes…
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How To Optimize Your Blog Platform and Posts For Search Engines
Having a well-optimized blog is essential for gaining visibility and attracting a steady stream of organic traffic. Search engine optimization ( SEO ) plays a crucial role in driving your blog's success by ensuring that it ranks higher in search…
