Ann Smarty

Ann Smarty is the brand and community manager at Internet Marketing Ninjas and the founder of Viral Content Bee. Ann's search engine optimization career began in 2010. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable.
  • Advertising TechnologyHow Marketing Agencies Are Growing Their Businesses

    Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients

    Digital marketing is one of the fastest evolving industries out there. Driven by economical instability and fast-emerging technology, digital marketing is changing every year. Is your marketing agency keeping up with all those changes or are you providing the same service you did 10 years ago? Don’t get me wrong: It is perfectly ok to be good at one specific…

  • Marketing ToolsHow to Drive More Leads and Conversions from Social Media

    How To Drive More Traffic And Conversions From Social Media

    Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision-makers.…

  • Social Media MarketingInstagram Influencer Marketing Platform

    Are You Doing Instagram Marketing Wrong? Focus on Authenticity!

    According to the network itself, Instagram has more than 1 billion active users at the moment, and that number will undoubtedly keep growing.  More than 71% of the Americans age 18 to 29 were using Instagram in 2021. For ages 30 to 49, 48% of Americans were using Instagram. In all, over 40% of Americans state that they’re using Instagram.…

  • Social Media MarketingB2B Social Media Lead Generation Funnel

    B2B: How to Create an Effective Social Media Lead Generation Funnel

    Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms…