B2B: How to Create an Effective Social Media Lead Generation Funnel

Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms are difficult to turn into lead generating channels: Social media marketing is interruptive – No