Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey
It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. Years ago,…
- Martech Zone Apps
App: Convert Hex, RGB, and RGBA Colors
This is a simple tool to convert a hexadecimal color to an RGB or RGBA value or vice versa. If you’re converting hex to RGB, Enter the hex value as #000 or #000000. If you’re converting RGB to hex, enter the RGB value as rgb(0,0,0) or rgba(0,0,0,0.1). I also return the common name for the color. Hex to RGB and…
- E-commerce and Retail
What Is Credit Card Tokenization?
Credit card tokenization is a security feature that replaces a credit card’s sensitive account information, such as the 16-digit primary account number (PAN), with a unique digital identifier called a token. The token is used in place of the PAN to facilitate a payment transaction, and is only valid for a specific transaction or set of transactions. Tokenization is a…
- Content Marketing
Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action
As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…
- E-commerce and Retail
7 Best Practices For Improving The SEO Of Your Shopify Store
Shopify is one the most sought-after eCommerce content management and shopping cart platforms with built-in Search Engine Optimization (SEO) features. It is easy to use with no coding skills required and simple backend administration, helping users save ample time and money. While Shopify makes certain things quick and easy, there is still a lot of effort to put in to…
- E-commerce and Retail
How Is Your Return Policy Turning Away Customers?
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an optimized returns process, a poor user experience can compromise relationships with consumers, along with affecting bottom-line revenue. By altering your e-commerce platform to properly accommodate returns, you can gain access to a wealth…
- Content Marketing
WordPress: How To Disable The New Widgets Administration
Every once in a while there’s a new feature in WordPress that just doesn’t appear to be well thought out. I believe one of these was when WordPress decided to go full-force with its Gutenberg editor and apply it to widget administration as well. I shared this recently in an article on the challenges of using WordPress as your CMS.…
- Sales and Marketing Training
The Rise of Revenue Job Titles in Sales and Marketing
With one analyst giving a global recession a 98% likelihood, it’s almost guaranteed that businesses will face significant challenges in the new year. Corporations have responded to the anticipated slow growth — along with astronomical inflation rates — by freezing strategic investments and implementing cost containment measures to build their resiliency. As a result, the sales environment has become increasingly…
- E-commerce and Retail
AmeriCommerce: A Flexible E-commerce Platform With Native Subscription Box Capabilities
While there are many popular e-commerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings together a themed box that’s mailed to a subscriber who pays a monthly fee. You’ll find these almost everywhere nowadays and I even subscribe to a…
- Marketing Infographics
Key Metrics You Should Be Focused On With Digital Marketing Campaigns
When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics we observe overall, like the number of ranking keywords and average rank, social shares, and share of voice… but a…
