When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics that we observer overall, like the number of ranking keywords and average rank, social shares and share of voice… but a campaign typically has a finite start and stop so not every metric is applicable in a defined campaign.
This infographic from Digital Marketing Philippines lists out the key metrics to focus on when reviewing a digital marketing campaign.
Overall site traffic, traffic sources, mobile traffic, click-through rate (CTR), cost-per-click (CPC), conversion metrics, conversion rate (CVR), cost per lead (CPL), bounce rate, average page views per visit, average cost per page view, average time on site, rate of returning visitors, return on investment (ROI), and customer acquisition cost (CAC) are all listed as the most important.
B2B buyer expectations are changing. As more buyers from the millennial generation now make purchasing decisions. Chemical companies need to deliver a dynamic customer experience that meets millennial's fast-evolving expectations.