Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Martech Zone Apps
App: Post and Retrieve HTTP Header Information
HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the content being transferred. Understanding and analyzing HTTP headers is key to diagnosing and resolving web-related issues for developers, marketers, and…
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Artificial Intelligence
Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity
Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything from call handling to conversational…
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Advertising Technology
Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
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Analytics & Testing
What Metrics to Measure Your Content Marketing Effectiveness With
Content marketing metrics are the quantitative measures that tell you how your content is performing. They help you prove the value of your content efforts – but only if you focus on the right metrics. It’s easy to get distracted by vanity metrics (such as raw traffic or social likes) that appear impressive but don’t always translate into business growth.…
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Sales Enablement, Automation, and Performance
BoldSign: Powerfully Simple eSignatures for Modern Teams
When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you’re closing deals, onboarding clients, or managing compliance, your eSignature platform needs to be fast, intuitive, and flexible enough to fit your workflow—not the other way around. BoldSign BoldSign is a…
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E-commerce and Retail
ConversionWax: Drive Conversions With Personalized Content That Adapts to Location in Real Time
Standing out means more than just offering great products; it means delivering the right content to the right person at the right time. Yet many brands still rely on static messaging, wasting the opportunity to connect with site visitors in a relevant, impactful way. ConversionWax ConversionWax is a no-code personalization platform designed to help marketers create, test, and launch dynamic content experiences…
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E-commerce and Retail
The Q4 Campaign Checklist Every Ecommerce Marketer Needs
Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark, and online’s share keeps edging higher. Email alone steers a meaningful slice of that cash, and any inbox veteran knows that send volume lifts sharply once Halloween decorations hit…
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Analytics & Testing
Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting
Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams are stuck wasting time on data hygiene and report building when they should be optimizing campaigns and improving performance. Improvado…
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Artificial Intelligence
Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration layer designed to connect, route,…
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Sales and Marketing Training
Why Accessibility Training is Crucial for Businesses to Meet Legal and Ethical Standards
In today’s increasingly digital world, accessibility is no longer just a compliance issue but a fundamental part of how businesses engage with their customers and clients. Whether you’re running a website, providing online services, or offering products, it’s important to ensure that all users, including those with disabilities, can access your content and services without barriers. This is where accessibility…
