Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Inside Google’s Ranking Algorithms: Insights from the DOJ Antitrust Case
You know those moments when you Google something simple—like What temperature should chicken be cooked to?—and instead of getting a direct answer, you’re dropped into a 1,500-word article that includes a history of poultry, the risks of salmonella, and a…
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Contentsquare: Unlock Customer Experience Wins with Agentic AI-Powered Insight
Your customers expect more than just functionality—they expect fluid, frictionless digital journeys that feel personalized and intuitive. But when journeys break down, the consequences are immediate: disengagement, abandonment, and churn. And with data scattered across platforms, understanding what’s really happening…
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Salestrail: The Mobile App for Salespeople to Produce More Calls with Less Administration
Salespeople don’t need more tools—they need fewer that work better. Between constant follow-ups, messy CRMs, and calls slipping through the cracks, the last thing they want is to switch how they use their phones. That’s where Salestrail shines. Salestrail is…
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Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose
Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for…
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Storyblok: Build and Launch Smarter Content and Campaigns with this Headless CMS
Today’s digital teams are under pressure to build faster, scale seamlessly, and adapt across every channel—without losing control over brand, performance, or user experience. Traditional, monolithic CMSs struggle to keep up, often locking content and presentation together in ways that…
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Content Workflow: Create, Collaborate, Approve With Generative AI… But Without the Chaos
Managing content at scale is harder than ever. Marketing and content teams are under constant pressure to meet deadlines, uphold brand standards, and deliver channel-specific assets—all while keeping pace with an explosion of content demands. Add in the growing role…
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SEO PowerSuite: The Complete SEO Platform Trusted by 2M+ Marketers
When it comes to dominating search engine rankings, marketers are constantly wrestling with a mix of data chaos, platform fatigue, and budget limitations. From keyword research to backlink analysis, managing multiple tools often slows execution and eats up your budget.…
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Perforce: Version Control for Video and VFX Studio Workflows
Creative teams in animation, video, and virtual production face ever-growing complexity. As asset libraries balloon and project timelines shrink, bottlenecks in workflow and version control can stifle momentum. Artists, developers, and producers alike need seamless collaboration, scalable storage, and instant…
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Landing Page Mistakes That Kill Conversions—And How to Fix Them
A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that…
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Teleprompter Pro: Studio-Grade Script Scrolling on Apple Devices
Delivering confident, polished video content used to demand expensive setups and rigid workflows. Today, with just an iPhone, iPad, or Mac, you can achieve the same studio-grade results—no crew required. For Apple users who want to stay on script, maintain…
