Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Top 7 AI Automation Testing Tools in 2025
Software testing isn’t what it used to be. With the explosion of complex web applications and continuous delivery cycles, traditional testing methods are buckling under pressure. Manual testing struggles to keep pace with fast-changing codebases, and QA teams often face poor test coverage, missed defects, and inconsistent release quality. In 2025, the shift toward intelligent automation is no longer optional…
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E-commerce and Retail
Top 10 Magento Extension Development Companies in 2025
Magento, now rebranded as Adobe Commerce for enterprise deployments, remains one of the most flexible and powerful e-commerce platforms available today. Its adaptability is primarily due to its modular architecture, where self-contained units of code, called extensions or modules, can be installed to expand or modify the store’s functionality. Custom extensions are tailored to solve the specific challenges your store…
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Artificial Intelligence
Originality.ai: Ensure Human-Quality Content with Unmatched AI Detection
Trust is everything. Whether you’re an agency producing search-optimized articles, a publisher safeguarding editorial integrity, or a business defending your brand’s voice, the threat of undetected AI-generated or plagiarized content poses a real risk. While generative AI (GenAI) tools empower creators, organizations need a transparent and accurate way to verify what’s truly original. Originality.ai Originality.ai is a purpose-built platform for…
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Artificial Intelligence
Flowith: Explore the Infinite Canvas of Multimodal Agentic AI Creativity Across AI Platforms
Creative professionals, developers, and innovators alike often find themselves boxed in by the limitations of single-threaded AI tools. Whether you’re crafting a story, generating visuals, or building applications, bouncing between tools and losing context is a constant source of friction. Flowith Flowith eliminates those boundaries—redefining what it means to build with AI by combining infinite memory, agentic reasoning, multimodal generation,…
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Analytics & Testing
AnalyticsWP: Track Every Visitor, Journey, and Order with WordPress-Native Analytics
When you manage a WordPress site, you’re constantly seeking clarity. Who’s visiting? What are they doing? Which marketing channels drive sales? Yet traditional tools often leave you sifting through delayed, incomplete, or blocked data. Worse still, many offload your traffic insights to third-party servers, adding bloat and privacy concerns. For WordPress users, it’s time to replace guesswork with visibility—instantly. AnaltyicsWP…
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Mobile Marketing, Messaging, and Apps
Cross-Platform Development Frameworks: Optimizing Mobile App Performance
The development of mobile apps has come a long way, and companies are now trying to find ways to develop apps that run smoothly on various platforms. Cross-platform frameworks enable developers to produce applications that run on iOS, Android, and more using a single codebase, which is cost- and time-efficient. The thing is, however, that such apps need to be…
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Advertising Technology
Buying Into CTV Is a Start—But Consumption Demands More
For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV (CTV) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be seen—will it hold through the NFL, NHL, and the fall broadcast debut season? Either way, this massive market penetration can’t be ignored.…
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Email Marketing & Automation
Illustrated Guide to How Email Delivery Works—and Why Inbox Placement Is Never Guaranteed
When email marketers talk about deliverability, many assume it’s synonymous with inbox placement. In reality, deliverability means that the email wasn’t blocked or bounced—the recipient’s mail server accepted it. But where that email ends up—the inbox, spam folder, quarantine, or trash—depends on an intricate series of technical checks, content scans, and behavioral signals. Understanding how this journey unfolds is essential…
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Social Media & Influencer Marketing
Hardening Facebook: A Guide to Avoid Account Theft, Hacks, and Suspension
Facebook remains one of the most powerful platforms for corporate marketing—but with great power comes a gaping vulnerability: its deeply flawed security architecture for business accounts. Every day, businesses across the globe are hacked, hijacked, or suspended—often because Meta’s platform makes it alarmingly easy for attackers to gain access and nearly impossible for legitimate users to recover. This guide examines…
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Mobile Marketing, Messaging, and Apps
AppMySite: Build A Stunning Mobile App From Your Site Without Writing a Single Line of Code
Creating a mobile app used to mean hiring developers, managing long timelines, and spending tens of thousands of dollars—often to get a minimal product out the door. For most businesses, that complexity puts app development out of reach. However, the demand for mobile-first experiences continues to surge, making it essential for companies to meet customers where they are—on their mobile…
