Traci Will's Articles on Martech Zone

Total articles: 1

Traci Will

Traci Will is the VP of Performance and Measurement at Brkthru. She considers herself very fortunate to have been an early adopter of a “DOT COM” career - starting in 1999. Since then, she has served in many digital support roles and has spent most time in all things data, analysis and performance measurement.

Traci WillJul 22, 2025

Buying Into CTV Is a Start—But Consumption Demands More

For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV ( CTV ) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be…

Buying Into CTV Is a Start—But Consumption Demands More

Free Martech Zone Tools