Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral targeting is becoming unreliable, and walled gardens limit the visibility…
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Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for…
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Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification
Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the noise, engage their audiences, and achieve tangible business results on…
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Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers
As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand. Feedvisor Feedvisor is a solution to this complexity. Described as…
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People.ai: The Smartest Way to Power Scalable Go-To-Market Sales Execution
Even the best sales leaders can be held back by fragmented data, unpredictable pipelines, and sellers who are too busy to be effective. Forecasts often feel like educated guesses, and win rates suffer when sales activities and customer insights are…
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Lumen5: Repurpose Content With the Power of Video and AI
Generative AI ( GenAI ) has transformed content creation, but not in the way most expected. It’s not about replacing human creativity. It’s about enhancing it. For marketing teams challenged by limited bandwidth, shrinking budgets, or increasing demand for content,…
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Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to…
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CMO MarTech Investments in 2025: AI, Automation, and Customer Experience
As we reach the midpoint of 2025, the marketing technology ( MarTech ) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers ( CMOs ) are directing their technology budgets…
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How to Write a Best Practice Guide For Your Industry
Yes, this is a best practice guide … about writing a best practice guide . It’s delightfully meta, but for good reason. Best practices is one of those evergreen B2B buzzwords —always trending, perennially helpful, and perpetually chased by professionals…
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WPForms: Build Smart, Integrated, and Powerful WordPress Forms in Minutes
Creating and managing online forms on your WordPress site can quickly become frustrating, especially when you're juggling multiple tools, plugins, or custom code to get it right. Whether you're collecting leads, processing payments, or running customer surveys, you need a…
