Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Book Release! Renée Pawlish: Nephilim, Genesis of Evil
For two and a half years I worked with Renée at a Newspaper Database Marketing firm in Denver, Colorado. Like many talented employees, Renée had creative outlets that blew me away. I was lucky enough and thrilled to read the transcripts of Renée’s first murder mystery book. It was an awesome read, fun and unpredictable! Renée just wrote me and…
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Stealing the Bait from Phishers
Have you ever gone fishing where you keep dropping your line and a few minutes later your bait is gone? Eventually, you pick up your line and go elsewhere, don’t you? What if we applied this to Phishing? Perhaps every single person that receives a phishing email should actually click through on the link and enter bad information in the…
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The Illusion of the Wisdom of Crowds: Examining the Downsides
The concept of the Wisdom of Crowds has gained significant traction in the era of Web 2.0 and Open Source, with countless articles, books, and websites touting its merits. However, upon closer examination, it becomes clear that the term may be a misnomer, and the reliance on crowds can have significant drawbacks. The Wisdom of Crowds is more akin to…
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Build a Path with Google Earth
The Indianapolis Cultural Trail is the Legacy of Gene & Marilyn Glick. The Cultural trail is a world-class urban bike and pedestrian path that connects neighborhoods, Cultural Districts and entertainment amenities, and serves as the downtown hub for the entire central Indiana greenway system. It’s a fantastic project that is beginning to take root here locally. In speaking with Pat…
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Would Your Company Blog If Your Life Depended On It?
Some folks think bloggers are hunkered down in our basements with boxes of pizza and Mountain Dew everywhere. There’s another view of bloggers that you might not be aware of. Bloggers are social people who crave communication (and sometimes attention!). Today, I had a fantastic discussion with a local business group. I had the opportunity to discuss my experiences with…
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No One Cares About Your Blog!
On a daily basis I get at least one ribbing about my blog. I don’t take offense. I think to myself, “it’s a blogger thing, you wouldn’t understand”. The truth is that I have greater respect for bloggers than I do non-bloggers. (Please notice I said ‘greater’ respect. I didn’t say that I don’t have respect for non-bloggers.) There are…
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The Best Resources to Ramp Up Your Corporate Blogging Strategies
In preparation for speaking to a local business group about Corporate Blogging, I’ve gathered quite a few resources from many sites. I would be remiss if I didn’t publicly thank them. I’m also providing a handout to folks with resources and links back to these folks’ websites. In the past, I was against corporate blogging as a strategy. I penned…
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Wikinomics: How Mass Collaboration Changes Everything
This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals who wish to stay ahead of the curve in an increasingly connected and collaborative world. The authors argue that the…
