Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
BuddyBoss: The Best WordPress Platform For Building An E-Learning Experience and Online Community
Creating vibrant, engaged communities or seamless learning platforms can be challenging. Whether it’s a business looking to foster deeper client relationships, an educator developing online courses, or a hobbyist building a space for like-minded individuals, you need tools that bring your vision to life—quickly and effectively. That’s where BuddyBoss steps in to bridge the gap. BuddyBoss BuddyBoss is a robust…
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Event Marketing
Elgato Prompter: A Home Office Teleprompter For Making Eye Contact With Your Audience
Eye contact is the invisible thread that connects you to your audience. It creates a sense of personal engagement, whether streaming on Twitch, delivering a webinar, or hosting an online meeting. When you look into the camera, your audience feels like you’re speaking directly to them, increasing retention and emotional connection. Conversely, breaking eye contact—even unintentionally—can make your presentation feel…
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Customer Data Platforms
Jotform: Capture and Integrate Your Event Registrations with a Customizable App In Minutes
Capturing event registrations has never been easier or more efficient. Traditional registration methods can be cumbersome, requiring multiple tools to manage forms, payments, and attendee communication. Event planners need a streamlined, professional solution that simplifies these processes while providing a seamless experience for attendees. JotForm Jotform simplifies event management by offering user-friendly tools to create and manage registration forms. Whether…
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Content Marketing
10 Challenges Working With WordPress As A Content Management Platform in 2025
I’ve been working and developing with WordPress since its inception. The content management system’s (CMS) simplicity is phenomenal, and its mass adoption is no surprise. There are haters out there, but I often remind people that most of the issues with WordPress are usually centered around the themes and plugins implemented, not the core platform. The analogy I often use…
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Content Marketing
WordPress Plugin: Customize Your Admin Styling and Add Light and Dark Modes
Years ago, I developed a plugin called NiceAdmin that modified the WordPress Admin look and feel to a more modern style. WordPress has advanced a lot since then, and the admin look and feel is pretty clean. That doesn’t mean there’s not room for some customization, though! One example is that WordPress doesn’t offer its admin a light mode or…
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Sales Enablement, Automation, and Performance
Leveraging The Most Relevant Sales Statistics For 2025 Growth
Modern sales strategies are transforming rapidly due to evolving customer expectations, technology, and market dynamics. Whether in B2B or B2C, sales now demand a deep understanding of customer behavior, data-driven decision-making, and innovative tools. Here are key statistics shaping sales in 2024 and actionable insights to utilize them effectively in 2025, focusing on technology’s role in driving sales success. Sales…
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Marketing Tools
DealFuel: Find Unmissable Tech Deals for Your Digital Projects
Navigating the world of digital tools can be overwhelming, especially when balancing budgets and deadlines. Whether you’re a web developer looking for plugins, a designer needing fresh graphic bundles, or a business owner searching for cost-effective marketing solutions, finding the right tools at the right price is a common challenge. DealFuel DealFuel is the ultimate hub for curated tech deals…
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Marketing Infographics
The 2024 Travel Trends That Marketers Can Act On In 2025
The travel industry’s transformation in 2024 was nothing short of remarkable. As the world continued to embrace post-pandemic wanderlust, evolving consumer preferences and technological advancements reshaped how people planned and experienced travel—from family-centric vacations to sustainable tourism; last year proved pivotal in redefining what travelers valued most. Marketing strategies shifted to accommodate these changes, emphasizing personalization and meaningful experiences. As…
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Content Marketing
Copywriting: Ten Steps to Writing Compelling Copy for Business, Marketing, and Sales
Crafting high-performing copy is at the heart of modern marketing and sales. To influence potential customers and drive revenue, developing content that resonates personally, prompts action, and sparks long-term loyalty is critical. Below are key elements that stand out as the foundation for creating effective copy. Table of ContentsKnow Your Audience ThoroughlyHighlight Benefits Over FeaturesUse a Clear, Action-Oriented HeadlineTell a…
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Content Marketing
The 30 Most Common Grammatical Errors that Continue to Haunt Brands Online
In the world of marketing and sales, words are everything. They convey your brand’s personality, establish credibility, and create lasting impressions. Grammar is pivotal in ensuring your brand’s message is received as intended—professional, polished, and trustworthy. Conversely, poor grammar can lead to miscommunication, reduce trust, and, in the worst cases, damage a brand’s reputation. A brand with grammatically correct communication…
