Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Unlocking Success with Text Message Marketing (SMS) Opt-In Strategies in 2025
SMS marketing has emerged as a powerful tool for businesses to connect directly, efficiently, and personally with customers. It’s clear that SMS is no longer just an optional add-on—it’s a core strategy. Last year, 80% of businesses used SMS marketing, and 70% increased their SMS budgets. Source: SimpleTexting However, success in this channel begins with a crucial first step: getting…
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Can We Please Kill The Attention Span Myth?
Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It's an unfounded opinion that's spread like wild fire... and here's the proof... Myth BUSTED!
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Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies in gathering, analyzing, and acting on feedback from multiple touchpoints without overwhelming resources. Zonka Enter Zonka, an AI-powered customer experience…
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Cantaloupe.TV: Transforming Stories into Visual Experiences with Storybooks
Standing out isn’t just about having the loudest message—it’s about creating a resonant experience. Audiences crave stories that are not only compelling but also immersive, engaging, and easy to follow. This is where Cantaloupe.TV’s Storybooks shine, leveraging cutting-edge multimedia elements to craft interactive storytelling that captivates and informs. Storybooks by Cantaloupe.TV is designed to provide an unforgettable user experience. By…
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Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization
Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve user experiences (UX), boost conversions, or address pain points. Understanding your audience shouldn’t feel like guesswork. That’s where Hotjar steps…
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Invoice Simple: Estimate, Invoice, And Collect Payments From Your Customers in Seconds
Managing invoicing for your business can feel like a full-time job. From creating estimates to tracking payments, the process can quickly become overwhelming, especially for small business owners who wear many hats. Staying organized and professional while saving time is critical, but traditional tools often fail to offer a seamless experience. Invoice Simple Invoice Simple is a user-friendly platform that…
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Unlocking the Potential of Email List Rental: What Marketers and List Owners Need to Know
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you're unfamiliar or unimpressed with renting an email list here's the lowdown on the benefits as well as its key differentiating factors and considerations.
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SaneBox: Master Your Inbox with AI-Powered Email Productivity
Email overload is a universal challenge. Important messages often get buried under an avalanche of less critical ones, leaving professionals overwhelmed and productivity suffering. You’re not alone if your inbox feels like a chaotic, overflowing black hole. SaneBox SaneBox offers a transformative solution to reclaim your time and mental energy. By leveraging AI to organize your inbox, SaneBox ensures that…
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How To Program a Days Until Message in PHP (or WordPress Shortcode)
If you’re in retail or e-commerce, you’re likely always counting down to the upcoming retail holiday to provide a sense of urgency for your audience. Years ago, I implemented a solution like this for a client and wanted to share how easy it is. PHP: Days Until Below is a PHP function where you can pass the month, day, and…
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Tweetfull: How to Grow and Automate Your X Following
X (formerly Twitter) continues to be a high-impact social network, especially for B2C and B2B influence. For creators and entrepreneurs, managing a growing business while staying active on social media can feel overwhelming. But what if there was a way to achieve significant Twitter growth without compromising your time or authenticity? 10 Steps To Grow Your X Following Growing your…
