Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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6 Platforms to Get Paid for Posting Links
Do you have a website that collects traffic and attracts an audience? Why don’t you turn it into an additional source of income? Share links online and put money in your pocket. It’s an excellent opportunity for content creators or…
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Transforming Marketing Technology with eSIM
The emergence of Embedded Subscriber Identity Module (eSIM) technology has disrupted traditional communication methods, offering consumers and businesses a smarter, more efficient way to stay connected. As marketing technology (MarTech) continues to evolve, the role of eSIM in shaping new…
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Shop with Friends: Boost Sales on Your Shopify Store with Social Shopping
Driving traffic to your Shopify store is tougher than ever. Even when you manage to attract visitors, only a fraction of them convert into paying customers—most just browse and leave. What’s missing? Social validation. Before making a purchase, shoppers often…
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Wise: The Smarter, Faster, and Inexpensive Way to Handle Global Business Payments
Growing a business internationally comes with its fair share of financial complexities. High foreign exchange fees, delayed payments, and opaque banking practices often create unnecessary roadblocks. Traditional banking systems can be slow, costly, and frustrating whether you’re paying suppliers, receiving…
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PointCo: How Lead Generation Specialists Accelerate Small Business B2B Sales Growth
Businesses are continually seeking strategies to enhance efficiency and drive growth. One such strategy gaining prominence is outsourcing lead generation (LeadGen). This approach offers several compelling advantages that can significantly impact a company’s bottom line. Access to Advanced Data Platforms…
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Delivra: Elevate Your Email & SMS Marketing with Powerful Automation
Marketing teams today face overwhelming data, yet harnessing it effectively remains a challenge. Personalizing campaigns, optimizing timing, and delivering targeted messages at scale often require complex solutions that small teams struggle to implement. But what if marketing automation could be…
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7 Ways to Guarantee a Customer Centric Website
I was recently reviewing some corporate CPG / FMCG websites, and what a shock I got! These organisations have the consumer in their actual name, so they should be the most consumer-centric, right? Well, yes, of course! Yet few of…
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The Ultimate Event Planning Checklist: A Timeline-Driven Guide for Live, Online, and Recorded Events in 2025
Effective event planning blends strategic foresight with meticulous execution and precise timeline management. Whether organizing a large-scale live conference, hosting an interactive online webinar, or producing a high-quality recorded session for on-demand viewing, this checklist breaks down every phase—from pre-planning…
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Best Customer Support Software for Small Businesses: Your Path to Outstanding Service
Customer support is the backbone of any thriving business, but for small businesses, it’s not just about solving problems but building lasting relationships. The right helpdesk for small business operations can make a world of difference. Whether you’re managing a…
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The Top 10 Challenges Introduced by Marketing Automation and How To Avoid Them
There’s no doubt that marketing automation is an incredible way to digitally transform your organization, a way to capitalize on effectively communicating with your prospects and customers and a means to reduce the resources and workload of manually marketing to…
