Anirban Bardalaye's Articles on Martech Zone

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Anirban Bardalaye

Anirban Bardalaye serves as Chief Product Officer of Bloomreach. Anirban began his career as a software engineer, having built software at early-stage startups and global software companies. Previously Anirban served as Vice President of Product Management, Commerce Cloud, at Salesforce. Having first led strategy and delivery of Salesforce B2B Commerce and its core commerce platform, his responsibilities later grew to include industry product strategy and execution for the entire Commerce Cloud portfolio.

E-commerce and Retail

Anirban BardalayeDec 2, 2022

Bloomreach: Empowering E-commerce Marketers to Drive More Results with Less Complexity

The past few years have seen e-commerce accelerate at breakneck speed. And while that growth has evened out as of late, the potential of e-commerce has hardly reached its limit. Over two billion people made online purchases in 2022, and those numbers will only continue to increase in the coming year. Yet this poses a challenge for marketers, who not…

Bloomreach: Empowering E-commerce Marketers to Drive More Results with Less Complexity

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