Ajoy Krishnamoorthy's Articles on Martech Zone

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Ajoy Krishnamoorthy

Ajoy Krishnamoorthy

Ajoy has more than 15 years of experience in the industry in technical, marketing, and leadership roles. Prior to Acumatica, Ajoy was at Microsoft driving business success across a wide range of product management and marketing roles most recently serving as Director for OEM Segment Marketing where he and his team were responsible for the go-to-market strategy across commercial and consumer audiences.
  • CRM and Data PlatformsAcumatica: Cloud ERP for Marketing and Sales
    Ajoy KrishnamoorthyOct 6, 2020

    Why Sales and Marketing Teams Need Cloud ERP

    Marketing and sales leaders are integral components in driving company revenue. The marketing department is vital in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In concert, sales teams focus on converting prospects to paying customers. The functions are closely intertwined and critical to a business’s…

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