Articles by Ajoy Krishnamoorthy

Marketing and sales leaders are integral components in driving company revenue. The marketing department plays a vital role in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In concert, sales teams focus on converting prospects to paying customers. The functions are closely intertwined and critical to the overall success of a business. Given the impact sales and marketing have on the