Anthony Lamot's Articles on Martech Zone

Total articles: 1
Anthony Lamot

Anthony Lamot

Anthony is the CEO and co-founder of DESelect, a marketing data enabler for Salesforce AppExchange. He's passionate about Software as a Service, Marketing Automation, and Salesforce Marketing Cloud technologies.
  • CRM and Data PlatformsDESelect Marketing Data Enablement for Salesforce AppExchange
    Anthony LamotJan 12, 2022

    DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange

    It is important for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud (SFMC). SFMC offers a wide range of possibilities and combines that multifunctionality with unprecedented opportunities for marketers to connect with customers across different stages of their customer journey.…

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