Lina Lugova's Articles on Martech Zone

Lina Lugova

Lina Lugova is a seasoned AdTech marketing leader dedicated to transforming digital advertising through transparency, innovation, and measurable results. With more than a decade of experience in the AdTech industry, Lina helps brands, agencies, and ad networks navigate complexity while maximizing ROI. As Chief Marketing Officer at EPOM, Lina leads global marketing initiatives that enable businesses to get more value from their digital advertising investments, supporting more than 300 clients worldwide with a 95 percent renewal rate driven by transparent and cost-effective campaign management. Lina’s expertise spans strategic digital marketing leadership, AdTech innovation and product marketing, multi-platform communication strategy, brand development and positioning, and global industry events, including organizing Ad Summit Kyiv with more than 500 attendees, with a strong focus on demystifying AdTech and making advanced advertising solutions accessible to organizations of all sizes.