Articles by Amitaabh Malhotra

Walk down the aisle of any brick-and-mortar store and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or looking up information about a specific product, but there’s no doubt that mobile devices have become part of the physical retail experience. In fact, more than 90 percent of shoppers use smartphones while shopping. The rise of mobile