Amitaabh Malhotra's Articles on Martech Zone
-
E-commerce and Retail
How Retailers Can Prevent Losses From Showrooming
Walk down the aisle of any brick-and-mortar store and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or looking up information about a specific product, but there’s no doubt that mobile devices have become part of the physical retail experience. In…