Adam Small's Articles on Martech Zone
- Email Marketing & Automation
How Does Email Work? Headers, Routing, and Technology
An email’s journey from the sender or their email service provider (ESP) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient’s inbox, diverting to the junk folder, or bouncing back to the sender temporarily (soft bounce) or permanently (hard bounce). Here’s a step-by-step breakdown…
- Mobile Marketing, Messaging, and Apps
Mobile vs Desktop (vs Tablet) Activities: Consumer and Business Statistics in 2023
The use of smartphones and desktops varies significantly between consumers and businesses. This article, backed by recent statistics and sources, delves into how these devices are utilized. Here are some overall key differentiators: Media Consumption: While both smartphones and desktops are used for media consumption, smartphones lead in personal media consumption, whereas desktops are preferred for business-related media consumption. E-commerce:…
- Mobile Marketing, Messaging, and Apps
Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)
When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App (PWA), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it’s crucial to consider the differing stances of Apple and Google regarding PWAs. Here, we explore these considerations, including the pros and cons of each…
- Mobile Marketing, Messaging, and Apps
The History of Text Messaging (Updated for 2023)
In today’s world, texting is a ubiquitous form of communication, but it had humble beginnings. Let’s journey through the history of texting, highlighting the key milestones highlighted in the beautiful series of infographics below from SimpleTexting. 1992: The First Text Message On December 3, 1992, in the U.K., the first-ever text message was sent. Engineer Neil Papworth sent the message…
- Social Media & Influencer Marketing
Agent Sauce: Automate Your Real Estate Listings and Virtual Tours To Your Social Media Channels
Martech Zone mentioned that integrations and automation would be key for email marketers. At Agent Sauce, we work with Real Estate agents, and that’s precisely what they are demanding. A couple of things you should know about real estate: Real Estate agents aren’t technologists and don’t have an IT department to call up when they need help. They’re entrepreneurs, quickly…
- Advertising Technology
Navigating the Minefield of Mobile Ad Fraud: Strategies, Insights, and State of the Industry
Mobile ad fraud is a significant challenge within the advertising industry, undermining the effectiveness and efficiency of mobile campaigns. Understanding the various forms of fraud and implementing strategies to combat them is crucial for advertisers looking to safeguard their investments. In 2021, the estimated mobile ad fraud exposure was $2.1 billion. Appsflyer What Is Mobile Ad Fraud? Fraudsters make money…
- Sales Enablement, Automation, and Performance
How to Increase Your Mobile Conversions and Leads
Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via mobile and desktop? In Google Analytics, select Audience > Overview and select…
- Content Marketing
Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging, and direct mail, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven,…
- Email Marketing & Automation
A Day In The Life Of The Internet
2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. 139,000 new websites go live and 144 billion emails are…
- Sales Enablement, Automation, and Performance
How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging (SMS) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if…
