Companies look to developing application programming interfaces and mobile applications that compliment their service; however, free entertainment apps are often overlooked as a viable alternative.
The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from freemium mobile games. In-game purchases like extra lives, special powers, virtual goods and personalizations are driving the revenue. From GetElastic
What kind of game could your company develop that would entertain and engage mobile users, while allowing you to communicate to them effectively about your products or services?