Ángela de la Vieja's Articles on Martech Zone
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E-commerce and Retail
Reactev: AI-Driven Dynamic Pricing To Help Stay Ahead Of The Competition
E-commerce businesses constantly challenge themselves to adjust their prices to meet consumer expectations and stay ahead of the competition. Dynamic pricing has emerged as a critical tool for online retailers to maintain a competitive edge and drive customer interest. Dynamic Pricing Examples Dynamic pricing isn’t just a theoretical concept; it’s a powerful tool that can be applied in various scenarios…