Brian Bowman's Articles on Martech Zone
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Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers ( IDFA ) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the…
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The Top 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color of a call to action ( CTA ) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic…
