Brian Bowman

Brian Bowman is the Founder and CEO of Brainlabs, a marketing technology firm proving technology and services to Facebook and Instagram advertisers. He has profitably managed over $1B in online advertising spend and product development for leading online brands including Disney, ABC, and Yahoo!.
  • Advertising TechnologyApple iOS 14: Data Privacy and the IDFA Armageddon

    Apple iOS 14: Data Privacy and the IDFA Armageddon

    At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others.…

  • Advertising TechnologyAdvertising Campaign Performance

    Meet the 3 Drivers of User Acquisition Campaign Performance

    There are dozens of ways to improve campaign performance. Everything from the color on a call to action button to testing a new platform can give you better results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll run across is worth doing. This is especially true if you’ve got limited resources. If you’re on a small team,…

  • Content MarketingFacebook Advertising

    Insights: Ad Creative that Drives ROI on Facebook and Instagram

    Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well,…

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