Apple iOS 14: Data Privacy and the IDFA Armageddon

At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a

Meet the 3 Drivers of User Acquisition Campaign Performance

There are dozens of ways to improve campaign performance. Everything from the color on a call to action button to testing a new platform can give you better results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll run across is worth doing. This is especially true if you’ve got limited resources. If you’re on a small team, or you’ve got budget constraints or time constraints, those limitations will preclude you from trying

2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any other time of the year. Ad costs typically spike by 25% or more. The competition for quality inventory is fierce.  Ecommerce advertisers are managing their boom time, while other advertisers – like mobile games and apps – are hoping to just close the year strong.   Late Q4 is the busiest time of the year for

Insights: Ad Creative that Drives ROI on Facebook and Instagram

Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well, but it requires a scientific approach on managing and optimizing campaigns all day, every day.