Bill Dawson's Articles on Martech Zone

Total articles: 1
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Bill Dawson

Bill Dawson is an email marketing and email application expert, consulting with both large companies and software as a service providers on their email integration, usability and deliverability. Bill has worked with some of the largest organizations online, including Zappos and Walmart. He and his wife, Carla, own and operate their own agency, 4 Dogs Design.
  • The Story of Rudolph the Red-Nosed Reindeer
    Bill DawsonDec 26, 2009

    Sometimes Marketing Coal Produces Diamonds

    Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa's progress globally, I thought it might be worth reflecting on marketing's positive contributions to the Holiday season. Although…