Bill Dawson

Bill Dawson is an email marketing and email application expert, consulting with both large companies and software as a service providers on their email integration, usability and deliverability. Bill has worked with some of the largest organizations online, including Zappos and Walmart. He and his wife, Carla, own and operate their own agency, 4 Dogs Design.
  • Email Marketing & Automation

    Emailium: Email Template Inspiration

    Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags. How might this service be of use to you? Let’s look at a few scenarios: Creative Teams – When pressed for a new…

  • Advertising TechnologyThe Story of Rudolph the Red-Nosed Reindeer

    Sometimes Marketing Coal Produces Diamonds

    Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress globally, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating…

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