Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags. How might this service be of use to you? Let’s look at a few scenarios: Creative Teams – When pressed for a new approach, or confounded with the dreaded creative block, creative teams can look for inspiration in Emailium. Looking to update your holiday mailings? Filter the collection by color and date range to see what others in your industry are doing. Email
Yesterday Gowalla announced a partnership with one of the biggest brands on the planet – Walt Disney, Inc.. There are plenty of skeptics that don’t believe in social media – let alone geo-social apps like Gowalla, (Foursquare and Facebook Places.) So, why does this partnership make sense?
Spam Samaritans not only use their email accounts to communicate, but also contribute to stamping out spam for others. Last weekend my mother-in-law was describing how she abandonend her Yahoo! email account and migrated to Gmail, because it was, “all full of SPAM and couldn’t be read.” What she didn’t realize was this behavior hurts Internet Service Providers (ISPs), marketers and spammers alike. Internet Service Providers (ISPs) need feedback to improve your email experience. Without users logging complaints and marking email as spam, ISPs don’t have the input to protect users from abuse. Many ISPs are beginning the practice of delivering
Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress across the globe, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating a series of illustrations for Coca-Cola in the 1930s. Originally intended to help soda sales sagging during the winter weather, Sundblom’s illustration grew in popularity and helped promote this image of Santa. As we all know, Rudolf the