Chris Lucas's Articles on Martech Zone
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The Problem With “No Comment”
For decades, no comment was a standard tactic in crisis communications. When news broke, spokespeople often believed that saying nothing was better than saying the wrong thing. In a world with a limited number of media outlets and slower news cycles, silence could be a buffer. At worst, it might leave a gap for speculation, but the circle of influence…
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You’re Product Isn’t Sexy, Now What?
We once had someone tell us that we, or rather our form building application, wasn’t sexy. In some respects, I guess that person was right. Forms, by themselves, are not sexy, but to the people who use them and depend on them to gather data, they are, if not sexy, pretty damn important. So how do you, a business owner,…
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Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO’s and your internal tech teams don’t want you to know: the 18-month software implementation that just cost you $500K – $1MM could be done a hell of a lot cheaper…and should be. They are building job security because most C-level leaders and marketers don’t understand how technology can and should work. As marketers, we all…
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Your Brand Should Be On Social Media
Every now and again I come across posts talking about how people don’t want to “engage” with brands on social media and that your brand shouldn’t be there, it should be people, etc., etc. The latest was a post from Mike Seidle, a local blogger and business person. I want to preface that I don’t know Mike and I have…
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What Job Does Your Customer Need Your Product or Service To Perform?
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the points that he made toward the later part of his presentation was about figuring out what job your customer needs your…
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Is the Juice Worth the Squeeze?
If you haven’t heard about Horizon Realty just do a quick search on Google and you’ll find a few interesting articles, like this post on Mashable. For a quick background, a former tenant of theirs, Amanda Bonnen, sent out a tweet about living in mold in one of their units. Horizon filed a lawsuit for $50,000 against Ms Bonnen. Now…
