Chris Lucas's Articles on Martech Zone

Total articles: 3
Chris Lucas

Chris Lucas

Chris is an entrepreneur with a focus on product-led growth for B2B SaaS businesses. Over the course of his career, he has scaled startups from near zero to $10 million in annual recurring revenue. In addition to building companies, he has served as an advisor to other SaaS startups, helping them position their product and marketing strategies as core growth engines. His passion lies in scaling businesses and developing high-performing teams.
  • No Comment and Public Relations
    Chris LucasDec 2, 2021

    The Problem With “No Comment”

    For decades, no comment was a standard tactic in crisis communications. When news broke, spokespeople often believed that saying nothing was better than saying the wrong thing. In a world with a limited number of media outlets and slower news…

  • How To Market A Product That Is Not Sexy
    Chris LucasNov 20, 2021

    You’re Product Isn’t Sexy, Now What?

    We once had someone tell us that we, or rather our form building application , wasn't sexy . In some respects, I guess that person was right. Forms, by themselves, are not sexy, but to the people who use them…

  • Integrated Software
    Chris LucasSep 25, 2012

    Stop Building Crappy Software – Integrated Software Still Wins

    Here is something internal CIO's and your internal tech teams don't want you to know: the 18-month software implementation that just cost you $500K - $1MM could be done a hell of a lot cheaper...and should be. They are building…

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