Chris Lucas's Articles on Martech Zone
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The Problem With “No Comment”
For decades, no comment was a standard tactic in crisis communications. When news broke, spokespeople often believed that saying nothing was better than saying the wrong thing. In a world with a limited number of media outlets and slower news…
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You’re Product Isn’t Sexy, Now What?
We once had someone tell us that we, or rather our form building application , wasn't sexy . In some respects, I guess that person was right. Forms, by themselves, are not sexy, but to the people who use them…
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Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO's and your internal tech teams don't want you to know: the 18-month software implementation that just cost you $500K - $1MM could be done a hell of a lot cheaper...and should be. They are building…
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Your Brand Should Be On Social Media
1.webp" border="0" alt="businessman_in_a_bowler_hat.jpg" width="159" height="191" />Every now and again I come across posts talking about how people don't want to "engage" with brands on social media and that your brand shouldn't be there, it should be people, etc., etc. The…
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What Job Does Your Customer Need Your Product or Service To Perform?
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint . Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the…
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Is the Juice Worth the Squeeze?
1.webp" border="0" alt="lemon-squeeze.png" align="left" /> If you haven't heard about Horizon Realty just do a quick search on Google and you'll find a few interesting articles, like this post on Mashable . For a quick background, a former tenant of…
