AdTech, Analytics & Testing, Search Marketing

How to Increase PPC Advertising ROAS In 5 Minutes with Google Analytics

Have you been using Google Analytics data to boost your AdWords campaign results? If not, you are missing out on one of the most helpful tools available on the internet! In fact, there are dozens of reports available for data mining, and you can use these reports to optimize your PPC Campaigns across the board. Utilizing Google Analytics to improve your Return on Ad Spend (ROAS) is all assuming, of course, you have your AdWords, and Google Analytics Accounts synced correctly and the “Goal” and “Ecommerce Conversion Tracking” are operational. First Steps Log into your Google Analytics Account. Click on

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Search Marketing

Paid Search: 10 Steps to Winning Pay Per Click Conversions

A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid search budgets. Not only did they result in direct lost revenue, they also frustrated prospects who will probably never return. When website sales or leads

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Marketing Infographics, Search Marketing

Split Testing Ad Design Ideas

Sometimes we’re in such a rush to get an advertisement together, we default to best practices and don’t think about different options to capture attention. This is an infographic from AdChop with some very unique ideas on developing different designs of advertisements for testing. To see the results that other advertisers have achieved using some of the techniques from this infographic, check out AdChop’s case studies – you’ll see ads that were actually run and how they performed. Infographic by AdChop – More Profitable Ad Campaigns

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, Search Marketing

How Google Adwords Works

We posted a great infographic on how Google Adwords Adrank works. WordStream has now developed this infographic to show you how Google Adwords works, providing insight into the activity that a search user does that leads to the ad being placed. Google Adwords accounts for 97% of Google’s $32.2 billion in advertising revenue! Provided by WordStream – a certified AdWords partner.

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Marketing Infographics, , Search Marketing

How does Google Adwords Adrank Work?

We’ve seen too many clients coming to us after losing tons of money running their pay per click (PPC) campaigns on their own. It’s not that they didn’t pay attention or manage the accounts appropriately, it’s simply that they didn’t know how to impact their results and actually improve them. Most people believe pay per click is simply a bidding war and don’t even realize that, by improving the quality of their ads, they can rank higher than the highest bidder! PPC management requires a lot of attention and experience if you’d like to truly leverage it, keep costs down,

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