Doug Bewsher | MarTech

Account Based Marketing, AdTech, Analytics & Testing, Content Marketing, Customer Relationship Management, Email Marketing, Marketing Automation, Sales Enablement, Social Media Marketing, Technology

What is Account-Based Marketing?

Account-based marketing (Acronym: ABM) is quickly becoming a must have for B2B companies. Based on its surveys of B2B marketers, the ITSMA concludes: ABM delivers the highest return on investment of any B2B marketing strategy or tactic. Period. SiriusDecision’s 2015 State of Account-Based Marketing (ABM) Study found that . According to Megan Heuer, Vice President and Group Director at SiriusDecisions: What makes ABM so attractive right now is the way it combines insights for strategy and technology for execution. Marketing teams who understand ABM are in a powerful position to better align to what sales