Douglas Karr's Articles on Martech Zone
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Izotope RX Elements: How to Remove Background Noise and Audio Repair From Your Voice Recordings
High-quality audio is essential for content creators and musicians in today's digital age. Whether recording a podcast, producing music, or creating video content, unwanted noise and audio imperfections can detract from your final product. These issues, from clicks and pops…
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What is IP Warming? How To Unlock Your Email Inbox Placement
The first goal of email marketing is to land your carefully crafted messages directly into your subscriber's inbox. That path to inbox success is often hindered by a critical factor: IP reputation. Not having an IP reputation or having a…
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BizX: Save Cash and Grow Your B2B Business Through This Barter Marketplace
Running a startup, agency, or small business can be exhilarating, but it often comes with the challenge of managing cash flow while meeting various needs. Juggling expenses, investing in growth, and ensuring you have enough cash to cover the unexpected…
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Sounding Crystal Clear: The Best USB Microphones for Your Home Office
The rise of remote work has highlighted the importance of high-quality audio. A good USB microphone can make all the difference, whether you're attending virtual meetings, recording podcasts, or chatting with colleagues. But with so many options available, how do…
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Sendible: Simplified Social Media Management for Agencies and Brands
It's harder than ever for marketers to keep up with social media marketing ( SMM ) demands. Between creating engaging content, scheduling posts, tracking performance, and generating reports, juggling all the moving parts can be overwhelming. Sendible is an all-in-one…
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7 Steps To Implement Cross-Channel Strategies for Maximum Impact
In today’s highly competitive digital landscape, businesses need more than just a website or a social media presence to thrive. To reach and engage their audience effectively, developing and implementing cross-channel strategies that ensure consistent messaging and a seamless user…
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How to Get Started with Staff Augmentation, From First Contact to Onboarding
So, you looked through your options and decided staff augmentation is your best bet, but where do you begin? Staff augmentation might be ideal if you need extra hands to meet deadlines, add additional skills to your team, or just…
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Planning Content That Converts: The Content Matrix and RACE Framework
Dr. Dave Chaffey deserves a great deal of credit for bringing structure and clarity to content marketing at a time when most teams were creating content without a clear plan. Through his work at Smart Insights, he did something rare:…
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Google Analytics: See What’s Happening on Your Site Right Now With Real-Time Reports
Google Analytics 4 real-time reporting is often treated as a curiosity rather than a strategic tool. Many marketers glance at it, see a few active users, and move on. That is a mistake. When used intentionally, GA4 real-time reports provide…
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Amplemarket: Stop Guessing, Start Growing with AI-Powered B2B Sales Intelligence
Relying on outdated methods and guesswork simply won't cut it for B2B sales. To truly excel, you need a solution that empowers your team with the insights and tools they need to close deals faster and more efficiently. Traditional sales…