Douglas Karr's Articles on Martech Zone
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WordPress: 10 User Experience Features That Add Flare to Your Site
I’m currently building out a new WordPress site for my company. In the twenty years I’ve been developing sites, the CMS has expanded with incredible themes, plugins, and features. While I have my favorite WordPress plugins that I incorporate, I do think it’s wise to view site development quite differently than we used to. One glaring metric central to today’s visitors continues to…
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What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…
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MailTimers: Create Urgency and Boost Conversions with Email Countdown Timers
Capturing your audience’s attention and driving them to take action can be a challenge. Email marketers constantly seek innovative ways to stand out in crowded inboxes and encourage recipients to engage with their messages. One effective strategy is a countdown timer to drive visitors to click on your CTA to create a sense of urgency and scarcity, motivating readers to…
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Unlocking the Full Potential of Your Product With Customer Innovation
Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that we focused on, I was almost always stunned at how innovative customers incorporated some amazing features. Specific to email, here…
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The Crucial Importance of a Coordinated Marketing Strategy in 2024
The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a…
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A Manifesto for Responsible Marketing in the Age of AI and Automation
Artificial intelligence (AI), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the onslaught of autonomous, personalized, and targeted communications that are coming… irresponsible marketers will still have destructive potential with minimal investment that can…
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iPhone vs. Android Users: Why It Matters and How To Target Each (Updated for 2024)
For businesses and marketers looking to reach mobile consumers, it’s crucial to understand the key differences between iPhone and Android users. While both groups rely heavily on smartphones, notable variations in their demographics, behaviors, and motivations can impact how best to engage them. Let’s take a deep dive into the data to uncover actionable insights. iPhone vs. Android: Market Share…
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Google Analytics 4: How to Track Users Seamlessly Across Domains and Subdomains
For businesses and marketers seeking to comprehend the entire customer journey across websites, Google Analytics 4 (GA4) offers powerful capabilities—if implemented effectively. Unlike its predecessor, Universal Analytics (UA), GA4 rethinks how sessions and users are tracked, which means that configurations you previously took for granted may now require explicit setup. A key example is tracking users across multiple domains or…
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Will Content Creators Survive AI?
Search engines have revolutionized the way we access information online. Search engines have become the internet’s gatekeepers by developing sophisticated algorithms that rank web pages based on relevance and popularity. As more people rely on these platforms for their information needs, search engine companies have capitalized on this traffic by introducing targeted advertising (PPC), effectively monetizing the content provided by…
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Practical Steps for Businesses to Integrate Decentralized Technologies
Large corporations acknowledge the untapped opportunities of decentralized technology—to the extent that 52% of Fortune 100 companies have invested in blockchain and Web3. Look no further than this article if you wish to join the many businesses adopting decentralized technology in their tech stack. What is Decentralized Tech? Before we start, let’s discuss the fundamentals of decentralized technology and why…
