Douglas Karr's Articles on Martech Zone
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Content Marketing
Is Your Regional Site, Blog, or Feed Tagged With Location Metadata?
For regional businesses, being found online and discoverable in a geographical context is paramount. Incorporating location metadata into your website, blog, or RSS feed can significantly enhance your business’s online presence, making it easier for local customers to find you. This practice is not just beneficial; it’s essential for staying competitive in a local market. Search engines prioritize relevance in…
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Content Marketing
DomainAgents: How to Safely and Securely Sell Your Domains (Valuation, Negotiation, and Escrow Services)
I pay for way too many domains. Every few years, I either purge the ones that may not be in demand, extend the registrations out as far as I can on the ones I’m using, and then put the others up for sale. I have sold a few… but as more and more top-level domains (TLD) become commonplace, the opportunities…
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Content Marketing
Artixty: Maximize Your Efficiency with Beautiful Royalty-Free Business Templates from $19!
Businesses, agencies, and graphic designers constantly seek ways to boost efficiency and reduce costs. One solution that has emerged is the utilization of royalty-free graphic templates. I’m working with an incredible graphic designer who has worked with me for over a decade… and we save a lot of back-and-forth, time, and ultimately, money by finding a graphic template for him…
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Content Marketing
What Impact Does Video Have On Your Digital Marketing?
Video has become an indispensable tool in the digital marketing arsenal, offering brands a compelling way to engage with their audience. The statistics are convincing and underscore the necessity of integrating video into marketing strategies. The Impact of Video By Marketing Channel Advertising: Paid campaigns see a significant uplift from video integration. Video ads can boost engagement by 22%, and…
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Sales and Marketing Training
The Lean Canvas Model: A Tool for Strategic Business Clarity
Whether you’re a seasoned business owner, a leadership team navigating corporate waters, or an entrepreneur just starting, the journey from idea to successful execution is fraught with challenges. A common pitfall is the myopic focus on the product or service offering, with inadequate consideration of the market’s realities. That’s where the Lean Canvas Model steps in as a corrective lens…
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Content Marketing
WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions (CTA) throughout the sites. The button shortcode we use automatically outputs a nice button by adding classes to the output HTML. Here’s the shortcode to produce a button to…
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Content Marketing
WordPress: Stop Updating Years On Your With This Shortcode To Calculate Years Since
One of the best features of WordPress as a content management system (CMS) is Shortcodes. The flexibility to program dynamic content using shortcodes can help you deploy robust and incredible sites. Shortcodes are substitution strings you can insert into your content that renders dynamic content. I’m helping a client this week where they’re taking one of their products and rolling…
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Marketing Tools
Google Cloud: How to Add A Google Login To Your Corporate WordPress Site
My company utilizes both Google Workspace and WordPress, so I wanted to make it easy for the team to log into the website using Google OAuth. A couple of caveats to this before I get started: Internal Use: I only want users within our domain to access our site, not external users. That simplifies this because my project won’t need…
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Social Media & Influencer Marketing
The Complete List of Social Media Marketing Benefits for Any Business
Gone are the days when companies solely dictated their brand’s voice, narrative, and marketing strategies. Today, the true power lies in the hands of consumers and business customers, whose voices on social media platforms have the remarkable capacity to make or break a brand. This shift has transformed social media into a critical arena where customer validation is not just…
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Martech Zone Apps
How To Query DNS From Terminal or a Command-Line
Understanding how to query DNS is essential, whether you’re troubleshooting email delivery issues, configuring network settings, or simply exploring the DNS infrastructure. In this article, we will delve into the various types of DNS records and provide step-by-step instructions on using the dig command in Linux, Windows, or MacOS to query Google’s DNS server. Introduction to DNS DNS is the…
