Douglas Karr's Articles on Martech Zone
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Email: Soft Bounce and Hard Bounce Code Lookup and Definitions
An email bounce is when an email isn't accepted by a business or Internet Service Provider's (ISP) mail server for a specific email address, and a code is returned indicating that the message has been rejected. Bounces are either soft…
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Okta: Securing Humans, Machines, and AI at Scale
Modern organizations no longer struggle with a lack of security tools. They struggle with fragmentation. Users, devices, APIs, partners, customers, and now AI agents all require access, yet each introduces its own risks. When identity becomes inconsistent or unmanaged, security…
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Plesk: Streamline Your Agency’s Workflow and Boost Productivity With A Centralized Client Management Platform
Web agencies and content managers face numerous challenges. The demands can be overwhelming, from managing multiple client websites to ensuring top-notch security and performance. Juggling various tools and platforms often leads to inefficiencies, increased costs, and potential errors. What if…
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10 Unique Shopping Behaviors Where Retail Technology is Driving Conversions, Order Value, and Profitability
As an online store owner, understanding the unique activities that set e-commerce apart from general internet browsing is crucial for optimizing your platform and boosting your bottom line. While search, filtering, and personalization are indeed fundamental, several other distinctive behaviors…
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Searchspring: Personalize Your Shopper’s Buying Experience with AI
Retailers face numerous challenges. From improving product discovery to increasing conversions and delivering personalized experiences, the pressure to meet and exceed shopper expectations is constant. As consumer behaviors evolve and technology advances, staying ahead of the curve has become more…
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Swaarm: Your Single Source of Performance Marketing Truth
Digital marketers face unprecedented challenges in managing, measuring, and optimizing their campaigns. The sheer volume of data and the complexity of multi-channel marketing can overwhelm even the most seasoned professionals. But what if there was a way to simplify these…
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Marketing Projects Are Dead. Long Live Marketing Processes.
For decades, marketing was sold and bought like a finite deliverable. A website redesign. An SEO engagement. A campaign. A launch. The expectation was simple: define the scope, agree on a price, hit a date, and move on. That mental…
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Lusha: Find, Sell, and Close More With Accurate B2B Prospect Data To Fill Your Pipeline
B2B sales and marketing professionals face an uphill battle. Finding the right prospects, connecting with decision-makers, and closing deals has never been more challenging. The sheer volume of data can be overwhelming, making it difficult to identify and prioritize the…
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goodshare.js: Simplify Your Social Sharing in Web Applications With This Lightweight JavaScript Library
In the age of social media, sharing content across various platforms has become an integral part of user engagement. However, implementing social sharing functionality can often be tedious for developers and website owners. Enter goodshare.js, an open-source JavaScript library that…
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Simplecast: The End-to-End Podcast Platform Built to Publish, Grow, and Monetize
Podcasting has matured from a creative side project into a serious media channel, but the operational burden has only increased. Creators are expected to publish consistently, distribute everywhere, understand their audience, collaborate with teams, and generate revenue, often across multiple…