Douglas Karr's Articles on Martech Zone
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The Evolution of Marketing: From Messaging to Meaning
Have you ever stopped to think about what marketing really means today? It’s one of the most overused and least understood words in business. Everyone does it, everyone needs it, but few pause to reflect on its true purpose. Somewhere…
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Crafting Consistent Brand Messaging: A Comprehensive Team Exercise for Alignment
Have you ever asked people throughout your organization what they tell people when asked about your company? I worked for a company where the executive salesperson told me he didn't know how to explain our company to others... and he'd…
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CI HUB Drive: Access Multiple DAMs, PIMs and Drives on the Desktop
Most businesses don't get the most out of their Digital Asset Management ( DAM ) systems. It can be complex or cumbersome for employees to enter the system and retrieve the desired data. Once they get access, finding the right…
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pCloud: Streamlining File Storage, Synchronization, and Collaboration For Teams
Organizations face numerous challenges when managing and securing their digital assets. From ensuring seamless collaboration among team members to protecting sensitive data from cyber threats, businesses need a reliable and efficient file storage and sharing solution. As companies increasingly rely…
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How to Drive Business Success with the Power of Competitive Intelligence Research
You are a business that can’t wait to take the markets by storm with your cutting-edge products and robust services. But wait—you’re not the only player in your market segment. In today's hyper-competitive markets, staying blind to your competitors’ moves…
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12 Steps to Driving Pay-Per-Click Conversions and Winning Paid Search in 2024
When people ask about paid search, I tell them I'm all in on the strategy. This wasn't always the reality. Organic search and social media could drive far better ROI for quite some time. Over time, though, search has been…
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RiskSeal: Combating Fraud in Fintech with Innovative Digital Footprint Analysis
Much of the global population remains underserved or wholly excluded from traditional fintech systems. This lack of access to financial services hinders economic growth and perpetuates cycles of poverty. Innovative solutions are emerging to address this challenge as the world…
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Logome: Generate Your Logo, Brand Kit, and More With AI
Establishing a strong brand identity is crucial for success in today's competitive business landscape. However, many entrepreneurs and small business owners struggle with creating professional-looking logos and cohesive branding materials. The process can be time-consuming and expensive and often requires…
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8 Surprising Hacks That Will Skyrocket Your Title, Headline, and Subject Line Click-Through Rates by 46%
Content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, with the ever-increasing volume of content produced, standing out from the crowd has become more challenging. This is where headlines play a pivotal…
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Navigating Social Media Strategy for Multilocation Businesses: Is Hyperlocal Social The Right Solution?
Multilocation businesses face unique challenges in structuring their social media presence. With multiple physical locations, these companies must balance brand consistency, local relevance, and resource management. This article explores various approaches to social media strategy for multilocation businesses: Single Brand…