Douglas Karr's Articles on Martech Zone
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E-commerce and Retail
Big Cartel: Easy Online Stores for Artists and Creatives
Artists and creatives often find themselves at a crossroads: How do they effectively sell their work online without getting lost in the complexities of e-commerce? Big Cartel steps in as a simple and efficient platform, tailor-made for artists and creatives looking to showcase and sell their masterpieces with ease. Creatives and artists typically yearn to spend more time in their…
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Email Marketing & Automation
SimplyCast: An Interactive Marketing Automation Solution for Personalized Nurturing
Interactive marketing automation solutions offer businesses the opportunity to overcome a range of challenges in the modern digital marketplace: Personalized Customer Engagement: Engaging with customers effectively and in a personalized manner can be difficult due to varied preferences and behaviors. Automation solutions enable businesses to nurture leads and build loyalty through tailored content, enhancing customer engagement. Insightful Data Utilization and…
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Social Media & Influencer Marketing
A Guide to Monitoring, Managing, and Repairing Your Online Reputation
Managing your online reputation is crucial for personal reputation, brand reputation, and a brand’s employee perceptions. Ignoring online reputation can lead to missed business and career opportunities due to negative perceptions, impacting personal and professional relationships. 78% of survey recipients said they believe it is very important to look up information about people and/or businesses online before deciding to interact…
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E-commerce and Retail
The Online Shopping Behavior of Men vs. Women
Online shopping habits vary significantly between women and men, reflecting differences in priorities, decision-making processes, and responses to marketing strategies. This divergence provides valuable insights for businesses aiming to optimize their e-commerce platforms and marketing campaigns. Men vs. Women: Evolutionary Roles The difference in online shopping habits between men and women is not merely a reflection of contemporary cultural norms…
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Social Media & Influencer Marketing
What Is A Social Media Management System?
A Social Media Management System (SMMS) is a multifaceted tool designed to streamline and enhance an organization’s social media presence across various platforms. This system is an organization’s central social media interaction hub, not just a marketing platform. With a SMMS, organizations can publish content, monitor engagement, analyze data, and manage customer interactions, providing a comprehensive solution across departments: Account…
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Content Marketing
Are Emojis Effective In Your Marketing Communications?
I’m not sold on using emojis (graphical representations of emoticons). I find emojis somewhere in between texting shortcuts and cussing. I personally love using them at the end of a sarcastic comment, just to let the person know I don’t want them to punch me in the face. However, I’m far more careful when utilizing them in a business atmosphere.…
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Paid and Organic Search Marketing
What is a Robots.txt File? Everything You Need To Write, Submit, and Recrawl a Robots File for SEO
We’ve written a comprehensive article on how search engines find, crawl, and index your websites. A foundational step in that process is the robots.txt file, the gateway for a search engine to crawl your site. Understanding how to construct a robots.txt file properly is essential in search engine optimization (SEO). This simple yet powerful tool helps webmasters control how search…
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Social Media & Influencer Marketing
Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages
If your social media profile link points to a single home page, you’re likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page… typically aggregating several calls-to-action that may interest your visitors. Having a linktree is highly beneficial for social media profiles for several reasons: Consolidate Multiple Links: Social media platforms…
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Mobile Marketing, Messaging, and Apps
WPtouch Pro: WordPress Themes Focused on Mobile-First Businesses
The rise of mobile-first browsing is a trend that cannot be ignored. Mobile internet usage has significantly transformed, driven by the widespread adoption of smartphones and tablets. There are over 5.25 billion smartphone users globally, which is especially pronounced in developing markets, where budget-friendly options have democratized digital access. The global mobile connections currently stand at approximately 10.37 billion, surpassing…
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Content Marketing
Tumult Hype: Create and Animate Engaging User Experiences with HTML5 for OSX
HTML5 has revolutionized the web development landscape with its rich set of features and capabilities, and one area where it truly shines is animation. With HTML5, web developers can create stunning animations that enhance user experiences on websites and web applications. In this article, we’ll explore HTML5’s animation capabilities and the kinds of user experiences that can be created using…
