Douglas Karr's Articles on Martech Zone
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ShopMy: Unlock Instant Affiliate Reach To Thousands of Creators
Scaling a direct-to-consumer (DTC) brand today means more than running ads or growing your email list—it requires forming deep, authentic partnerships with creators that drive real sales. However, many brands struggle to juggle influencer outreach, link tracking, and complex UGC workflows. If your influencer marketing feels high-effort and low-reward, it’s time to switch to a more innovative platform. ShopMy ShopMy…
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The Ultimate Guide to Optimizing Social Media Posts for Better Business Results
Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…
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LinkedVAnow: Outsourced, Full-Service B2B LinkedIn Lead Generation Integrated to Your CRM
LinkedIn has emerged as the premiere platform for connecting brands with their target business prospects. However, navigating the challenges of LinkedIn lead generation (leadgen), such as time constraints, technological complexities, optimization struggles, and associated costs, can be daunting for companies aiming to maximize their business potential. Many businesses struggle to establish a consistent and effective LinkedIn lead generation strategy. Time-consuming…
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Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI
Today’s businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels. 97% of marketers report their brands are ineffective at turning customer data into actionable insights. CMO Council This creates a gap…
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Brightcove: A Versatile Streaming Solution for Diverse Businesses
Video content has become a pivotal element of business strategy. Brightcove emerges as a key player in this domain, offering advanced video hosting services and technology solutions. Recognized for its comprehensive range of products, Brightcove caters to large enterprises and a variety of other businesses, including small startups and non-profit organizations. Brightcove’s solutions are designed to overcome multiple challenges: Scalability…
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Are Interactive Infographics Worth The Investment?
The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive. The History of Infographics Early History: The roots of infographics are often linked to cave paintings and Egyptian hieroglyphs, which used visual representations…
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Steve Jobs: The Infographic and Insights Beyond the Apple Legacy
I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…
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Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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How To Increase Your Brand’s Facebook Visibility
Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: Different interactions (comments, likes, shares) were weighted differently. Time Decay: The older the post, the less likely it would appear…
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Jeeng: Publisher Monetization and Extended Advertisement Reach Into Email
The publishing industry, grappling with the challenges posed by social media’s dominance and changing business models, finds itself in a difficult position. As the industry faces pressure from users reluctant to pay for content, a need for innovative solutions emerges. Jeeng offers a range of solutions specifically designed for publishers and advertisers. This solution empowers publishers to focus on their…
