Douglas Karr's Articles on Martech Zone
- Sales Enablement, Automation, and Performance
Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…
- Sales and Marketing Training
Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience
Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to evoke distinct emotions and levels of engagement from the reader, demonstrating the power of perspective in storytelling. First-Person First-person narratives…
- Paid and Organic Search Marketing
What Search Engine Optimization Tasks Can You Automate?
The digital marketing arena is witnessing an unprecedented complexity in search engine optimization (SEO) driven by the emergence of diverse search features like local search, map packs, intricate schema markup, ranking factor changes, the expansive knowledge graph, and the dynamic nature of search algorithms. These advancements represent a double-edged sword: they provide sophisticated ways to enhance visibility and user engagement…
- E-commerce and Retail
WooCommerce: Admin Filter To Find Products Without A Product Image Set
We are helping a client that has a WordPress WooCommerce site that was losing search engine visibility for years due to hundreds of code, configuration, and content issues from years of neglect, installed and uninstalled plugins, and dozens of themes. With the new site launched, we’ve been observing the performance of the site and recently received the following Google Search…
- Marketing Tools
How To Tether Your MacBook Pro to Your iPad or iPhone Wireless to Connect to the Internet via USB
I’ve got a great home office with fiber, and my home is both wired and has an Eero mesh network. It’s a beautiful setup, but today I found myself in trouble. For the first time ever, my fiber provider was having an outage. After confirming with the company that they were down, I had to get some work done but…
- Content Marketing
Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI
Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we process information. Understanding how inspiration works involves delving into various psychological principles and cognitive processes. The Psychology of Inspiration At…
- Artificial Intelligence
Anova.ai: Marketing Analytics Powered by Generative AI Using Google Analytics
Staying ahead of the game is essential for businesses, especially for small and medium-sized enterprises (SMBs). Anova.ai emerges as the game-changer, offering a pioneering platform powered by generative AI (GenAI), purposefully designed to empower marketers with unprecedented insights and data-driven decision-making abilities. The Anova Way vs. The Current Way Anova.ai follows an accelerated, intuitive, and frictionless approach, starkly contrasting with…
- Analytics & Testing
How To Track Subdomains In Google Analytics 4 Accounts
By default, Google Analytics 4 (GA4) tracks all subdomains of a domain in your account, even without cross-domain tracking enabled. That’s useful if you want to aggregate all of your company’s activities throughout your subdomains in a single Google Analytics account. Martech Zone, for example, publishes translated versions of our site utilizing subdomains for each language published. Within Google Analytics…
- Artificial Intelligence
AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)
In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF, your reading experience is no longer a passive one – it’s a dynamic conversation. Let’s dive into how this innovative tool can transform how you interact with your documents. A New Era of Document Interaction AskYourPDF brings your documents…
- Mobile Marketing, Messaging, and Apps
What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique Challenges of Mobile App Development Mobile app development presents a unique set of challenges, distinguishing it from other software projects.…
