Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 141 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Customer Data Platforms

Douglas KarrAug 22, 2023

WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients

Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…
Content Marketing

Douglas KarrAug 22, 2023

Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution

As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope…
Sales Enablement, Automation, and Performance

Douglas KarrAug 21, 2023

Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team

Providing round-the-clock sales calls and customer support isn’t just an option… it’s become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many organizations and a differentiator from your competitors. Embarking on the journey to build the necessary infrastructure and assemble a proficient…
Analytics & Testing

Douglas KarrAug 20, 2023

How To Back-Up And Report On Universal Analytics Historical Data With GA4?

As a product manager who has worked with several enterprise companies, I personally believe Google’s shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has been one of the worst I’ve ever seen. There are several reasons why…but here are the biggest gaffs: Historical Data – Google Analytics Universal was retired in July 2023, and you can only access…
Content Marketing

Douglas KarrAug 18, 2023

URL2PNG: Implement a Screenshot Thumbnail Service

We’ve written a detailed article on how you can capture a website screenshot using Chrome developer tools… but what if you need them automated? You might find great value in using a screenshot API service to take automated screenshots of web pages. URL2PNG is a service that allows online companies to capture screenshots of web pages and convert them into…
Content Marketing

Douglas KarrAug 17, 2023

YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing

YouTube has emerged as an indispensable platform that consumers (B2C) and business (B2B) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving business growth. Educational content is a hallmark of effective marketing, offering value to both B2C consumers and B2B decision-makers. YouTube…
Social Media & Influencer Marketing

Douglas KarrAug 17, 2023

Mailerfind: Extract Email Addresses From Instagram Influencer Followers And Execute Cold Outreach Campaigns To Them

Instagram has emerged as a powerhouse in influencer marketing, offering brands a treasure trove of opportunities to connect with their target audience authentically and engagingly. Here’s why Instagram stands out as a fantastic resource for influencer marketing: Visual Storytelling at Its Best: Instagram is a visual platform that thrives on eye-catching content. This makes it a perfect canvas for influencers…
Sales and Marketing Training

Douglas KarrAug 17, 2023

The ROI of User Experience (UX) Online

User experience (UX) refers to the overall quality of a user’s interactions with a product, service, or brand. In the digital realm, UX encompasses everything from a website’s design and ease of navigation to its loading speed and how it makes users feel. A positive UX keeps users engaged, satisfied, and more likely to convert into customers, whereas a negative…
Social Media & Influencer Marketing

Douglas KarrAug 15, 2023

VideoPeel: Remotely Capture, Manage, and Promote Customer Testimonial Videos for Social Proof

When it comes to ordering products and services online, I’m a huge fan. Not a week goes by that I’m not getting some package delivered, and my recycle bin is often overflowing with shipment boxes. I appreciate that I can pick up my mobile phone, open an app, and get the needed products in days or even hours. The downside…
Email Marketing & Automation

Douglas KarrAug 15, 2023

FollowUpThen: The World’s Simplest Email Reminder And Personal Followup Assistant

I love sharing some productivity tools I use to manage the massive inflow of emails I receive. Today, I’m sharing FollowUpThen. Here’s a great example of how I use it. We’re working with a prospect or client, and they email me and let me know that they’d like to connect with me, but they’ll be out of town or are…

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