Douglas Karr's Articles on Martech Zone
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How To Leverage Reddit to Drive Traffic And Leads to Your Brand or Publication
Reddit has struck a $60 million per year deal with Google to license its content for training the search giant's AI models as the social media platform seeks to generate new revenue streams ahead of its anticipated IPO filing this…
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Navigating Sales Tax for SaaS Businesses: Best Practices and Platforms
As Software as a Service ( SaaS ) businesses continue to grow and expand their customer base across different states, it's crucial to understand the complexities of sales tax compliance. Each state has its rules and regulations regarding the taxation…
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What is Cohort Analysis? Your Detailed Guide for Cohort Exploration in GA4
Google Analytics 4 ( GA4 ) offers a powerful Cohort Exploration report that enables you to understand user behavior over time. This guide dives into what cohort analysis is, why it's valuable, how to use the GA4 report, and how…
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GiftCards.com: The Easy Way to Create Branded Gift Cards
Companies always look for effective ways to promote their brand, delight customers, reward employees, and engage prospects. Branded gift cards offer a versatile solution to achieve these goals, but creating custom cards can often be time-consuming and complex. GiftCards.com provides…
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Rumi.ai: Revolutionize Your Meetings with AI-Powered Real-Time Productivity
If you're a longtime reader, you know how much I despise meetings . Add remote work environments; professionals often find themselves in a seemingly endless cycle of virtual meetings. The challenges of staying focused, avoiding distractions, and ensuring equal participation…
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Jetpack: Effortless Backups, Speed, and Growth for Your WordPress Site
Every website owner faces the same relentless challenges — keeping their site secure, running fast, and growing traffic in a crowded online world. Unfortunately, managing dozens of plugins for each feature can create security gaps, slow down your site, and…
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Fooling the Detectors: How AI is Generating Content That Passes for Human
Recently, Paul Graham noticed that he was getting some cold emails. A single word stood out: delve . He did some sleuthing and noticed that the term had skyrocketed in use—coincidentally, as GenAI tools took hold in the industry for…
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Alteryx: An AI Analytics Platform To Unlock Insights at Enterprise Scale
Organizations are drowning in data but starving for insights. Extracting meaningful information from vast and complex datasets is a major challenge, requiring significant time, resources, and technical expertise. Many companies struggle to keep up with the growing demands of data…
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Imagga: An API for AI-Powered Image Recognition
Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing…
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Unlocking Business Insights with the Sankey Diagram
As we build highly accurate predictions for creating lookalike audiences for our customers, one powerful visual that we have that shows the transformation of their new customer base from at-risk and churning to loyal, valuable customers is the Sankey Diagram…