Douglas Karr's Articles on Martech Zone
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E-commerce and Retail
A Shopify Product Feed Integrated To Google Merchant Center Is Critical To Your Online Store’s Success
The first step for most people that are researching a product online, their first step is often Google. Brands often think that selling their products on Google simply means that they can have their products show up on Google Shopping… but it extends beyond that microsite. A comprehensive feed that’s integrated into Google Merchant Center uses the feed to format…
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Martech Zone Apps
App: Free JSON Viewer To Parse and View Your API’s Output
There are times when I’m working with JavaScript Object Notation (JSON) getting passed or returned from APIs and I need to troubleshoot how I’m parsing the array that’s returned. However, most of the time it’s difficult because it’s just a single string. That’s when a JSON Viewer comes in very handy so that you can indent the hierarchical data and…
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Marketing Tools
Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…