Visual Website Optimizer is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales. Visual Website Optimizer is also a flexible multivariate testing software (full factorial methodology) and has number of additional tools like behavioral targeting, heatmaps, usability testing, etc.
- A/B testing – Visually create different versions of your website with an easy point-and-click interface.
- Multivariate Testing – Understand which changes on your website matter most by creating versions and observing real time performance reports.
- Split URL Testing – Split traffic amongst different versions and you can measure which one performs best.
- Behavioral & Geo Targeting – Personalize your website or landing page according to each visitor to increase sales.
- Heatmaps & Clickmaps – Visualize where your visitors are clicking on for different test variations. Heatmaps show you where your visitors are clicking and where they aren’t.
- Usability testing – If you need A/B testing ideas and want to get improvement suggestions for your website or landing pages, ask Internet users from our panel.
- Optimize Mobile & Tablet Websites – If you have landing pages or webpages specifically created for mobiles and tablets, you can now optimize them in an editor that emulates those mobiles and tablets.
Visual Website Optimizer has both a WYSIWYG (What You See Is What You Get) or HTML editor and the tool can be deployed without the need for IT deployment… just add a code snippet and you’re ready to go. Plugins make it even easier to integrate the platform with Analytics, Content Management Systems (including WordPress) and Shopping Carts.