Douglas Karr's Articles on Martech Zone
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Advertising Technology
Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…
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Content Marketing
Why The World is Buzzing About ChatGPT
ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI, ChatGPT is an open-source natural language processing (NLP) model (the GPT in ChatGPT) that can generate real-time, human-like responses to user queries. The idea behind ChatGPT was first conceived by OpenAI’s CEO, Ilya Sutskever, to create a chatbot that…
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Customer Data Platforms
Calculate or Query Great Circle Distance Between Points of Latitude and Longitude Using The Haversine Formula (PHP, JavaScript, Java, Python, MySQL, MSSQL Examples)
This month, I’ve been programming in PHP and MySQL for GIS. While researching the topic, I had difficulty finding geographic calculations to find the distance between two locations, so I wanted to share them here. The simple way of calculating a distance between two points is using the Pythagorean formula to calculate the hypotenuse of a triangle (A² + B² = C²). This is known as…
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Content Marketing
Grow: Empower Your Marketing Team With No-Code Business Intelligence
Making data-driven decisions shouldn’t be the privilege of analysts or IT teams—it should be the superpower of every employee. Companies are often hindered by fragmented tools, inaccessible data, and slow, technical bottlenecks that hinder insights when they’re most needed. Grow Grow is a no-code, full-stack business intelligence (BI) platform that simplifies the entire data lifecycle—from connection to visualization—without requiring any…
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Content Marketing
Pantheon: How to Deploy WordPress on this Managed WordPress DevOps Platform
Pantheon stands apart in the managed WordPress hosting landscape by positioning itself not just as a web host but as a full-scale WebOps platform built for agile teams. While most managed WordPress providers focus on performance optimizations, automated backups, and security hardening, Pantheon takes it a step further—integrating development workflows, version control, and staging environments into the core of the…
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Marketing Tools
Airgram: Improve Your Meeting Productivity By Automating Your Marketing and Client Meeting Notes
With Elon Musk’s purchase of Twitter, he’s been forced to take some drastic actions to cut costs, increase employee productivity, and protect the future of the platform. It should come as no surprise that a leaked internal memo from Musk on increasing productivity has a huge focus on meetings. To paraphrase, his six keys to insane productivity are: Avoid large…