Douglas Karr's Articles on Martech Zone
- Mobile Marketing, Messaging, and Apps
Tablets Are Making A Triumphant Return, Fueled by Power, Affordability, and New Use Cases for 2025
After a slump, the global tablet market staged a remarkable comeback last year, driven by advancements in performance, falling costs, and evolving consumer and professional use cases. According to data from Canalys, global tablet shipments surged by 9.2% year over year, totaling 147.6 million units. This resurgence reflects a broader shift in how users view the role of tablets in…
- Marketing Tools
The Best Portable Tripods for Travel, Vlogging, and Versatile Shooting Needs for 2025
Traveling with camera gear is always a balance between capability and convenience. A tripod can be the difference between a blurry photo and a professional-looking shot, but not all tripods are created equal, especially when you’re on the move. A tripod must do more than stand still for creators who shoot with smartphones, mount microphones, or carry compact DSLRs. It should…
- Paid and Organic Search Marketing
The SEO Iceberg: Hidden Factors That Are Sinking Your Organic Rankings
When it comes to SEO, most folks focus on the shiny stuff above the waterline: keywords, site speed, backlinks, and content quality. The usual ranking factor suspects. It’s like watching the Titanic steam full-speed ahead, confidently dodging obvious icebergs—but utterly unaware of what’s lurking below the surface. Unfortunately, it’s not the visible chunk that sinks you—it’s what’s underneath. Over the…
- Sales and Marketing Training
B2B Lead Scoring: From Rules-Based Models to Predictive Intelligence
In B2B marketing and sales, not all leads are created equal, and treating them as such wastes time and resources. That’s where lead scoring comes in. Lead scoring is a methodology for ranking prospects based on their potential value to the business, typically to determine sales readiness. It’s the bridge between generating leads and prioritizing them intelligently. Over the past…
- Marketing Tools
How to Migrate from Intercom to Zendesk: A Step-by-Step Guide
Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance customer service management, and moving to this platform can improve your team’s productivity and response times. This guide outlines a step-by-step approach to help you move from Intercom to Zendesk,…
- Artificial Intelligence
Optimize Your Business with Live Chat Support in 2025
Live chat support services give your customers instant help on your website. In this article, learn about their benefits, how they work, and best practices to boost customer satisfaction and efficiency. Table of ContentsKey TakeawaysUnderstanding Live Chat Support ServicesLive Chat vs. Other Communication ChannelsKey Benefits of Implementing Live Chat SupportEnhancing Customer Experience with Live ChatBoosting Business Efficiency with Live ChatBest…
- Artificial Intelligence
Training an AI Model? Wait… What Does That Actually Mean?
Artificial Intelligence (AI) is in everything today—writing emails, helping customer service agents, recommending products, even generating content that feels human. But beneath the buzz, surprisingly few people truly understand what’s happening behind the curtain. Everywhere you turn, you hear phrases like: We trained a model to do that. If you’re a business owner or executive, you’ve probably nodded along, even…
- Marketing Tools
Clean Email: Clean Up Your Inbox Once and For All
You’re not alone if your inbox is bursting with thousands of unread emails, marketing junk, or years of digital clutter. Managing email overload can be frustrating, overwhelming, and downright exhausting, especially when the tools at your disposal seem only to skim the surface. But what if your inbox could practically manage itself? Clean Email Clean Email is the intelligent assistant…
- Content Marketing
Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity of visual communication are key advantages. Research shows the brain can…
- Content Marketing
How To Create Stylish Toggle Switches Without JavaScript: HTML & CSS Tutorial
Incorporating toggle switches into web forms has become prevalent, enhancing user experience (UX) by providing intuitive on-off controls. This article delves into the history of toggle switches and their integration into web forms and offers a comprehensive guide on implementing them using HTML and CSS. The Evolution of Toggle Switches Toggle switches originated in physical electrical switches, dating back to…
