Douglas Karr's Articles on Martech Zone
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From Guesswork to Growth: How Machine Learning is Rewriting the Rules of Marketing Attribution
I’ve always been a bit of an attribution cynic. Not because measurement doesn’t matter... it does. But because so many of the nudges that shape a purchase will never be captured in a log file. You notice a neighbor driving…
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PostcardMania: Supercharge Your Small Business with Proven, Trackable Direct Mail
Marketing budgets are under more scrutiny than ever, and every dollar spent needs to deliver measurable results. Small businesses face the challenge of cutting through digital noise while avoiding the waste of untargeted traditional campaigns. The solution lies in blending…
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Marketing That Feels: A Human Approach to AI in the Age of Automation
In today’s crowded digital world, attention isn’t enough. Brands need connection. And that’s where emotional intelligence meets artificial intelligence. More marketers are starting to realize that clicks and conversions don’t always equal loyalty. In fact, a 2025 study by Bloomreach…
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How Browsers Load Pages, Its Impact on Performance, And How To Improve CWV
A key reason I decided to assist Overfuel was that the development team recognized the significance of page speed on every aspect of search engine visibility and user experience. They've built the fastest auto dealer website platform on the planet...…
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Attention Universities: I’m Not Hiring Business and Marketing Graduates Without A TON of AI Experience
The future of education is approaching a breaking point—and for marketers, sales professionals, startup entrepreneurs, and business executives, the lesson is not an academic one. It is the same lesson that reshaped the media industry: adapt to technology , or…
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Actito: The Agile Customer Engagement Platform Built for GDPR
Customer engagement has become one of the most complex challenges modern marketing teams face. Customers expect relevance across every interaction, yet data is fragmented, channels are siloed, and privacy regulations continue to tighten. Marketing leaders are under pressure to deliver…
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Don’t Be Discouraged With Social Media
There was a time when my social media posts carried some weight. Regionally and even nationally, I was recognized for my contributions to conversations about marketing and technology. My insights traveled, my posts circulated, and my voice felt amplified. But…
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Is Single Sign-On the Solution to Improving Lead-Generation Form Conversion Rates? Maybe…
Single sign-on is a proven approach to improving the user experience in lead generation. At its simplest, SSO lets a user register for access using an account they already have—such as Google, Microsoft, Apple, or LinkedIn—instead of creating a new…
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Semrush: Understanding and Applying Keyword Rankings for Competitive Insight
For marketers depending on organic search ( SEO ), rankings can be elusive. Two people searching the same keyword might see completely different results due to factors like location, device type, and browsing history. This personalization makes it difficult for…
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Creaitor: Automate Your Content With Generative AI and Focus on Strategy
Crafting consistent, high-quality content that ranks well and engages audiences has never been more challenging. Marketers today face shrinking attention spans, shifting search algorithms, and the rise of GenAI answers that bypass traditional search traffic. Juggling keyword research, writing, optimization,…