Douglas Karr's Articles on Martech Zone
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Treasure Data: From CDP to Intelligent Data Platform
In an industry where buzzwords often precede results, Treasure Data stands out for not only keeping up with the demands of modern enterprises but actively reimagining the landscape of Customer Data Platforms (CDPs). While many platforms tout generative AI (GenAI) features or batch personalization capabilities, Treasure Data is pioneering what CMO Mark Tack calls the intelligent customer data platform —…
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Love & Marriage… Agency Style: 10 Types of Clients You Should Break Up With
In the world of marketing agencies, client relationships are a lot like marriages. Some are built on trust, respect, and mutual growth. Others… well, they belong on a sitcom. Let’s face it — not every client relationship is meant to last forever. Some of them are downright toxic. You’re not alone if you’ve ever found yourself questioning your career choices…
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Mastering YouTube Growth: A Deep Dive into The YouTube Formula
YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue is a comprehensive guide to navigating this dynamic environment. The YouTube Algorithm Author Derrel Eves is a seasoned YouTube strategist with over…
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Write Better Without GenAI: 10 Tools to Sharpen Your Content Writing Skills
Writing well has never been harder — or more valuable. In a world increasingly saturated with generative AI (GenAI) content, much of what fills search results and social feeds today feels oddly familiar. AI tools excel at providing the most likely response: safe, common, popular phrasing drawn from billions of examples. But uniqueness, creativity, and voice — the attributes that…
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25 Tips for Driving Relevant Traffic to Your Trade Show Booth
Trade shows remain one of the most powerful marketing opportunities for companies to connect directly with prospects, partners, and customers. Attending a trade show is rarely a casual endeavor — companies that send representatives often do so with clear intent and a defined budget. Travel, lodging, registration fees, and the cost of time out of the office add up quickly.…