Douglas Karr's Articles on Martech Zone
-
What Martech Can Learn from Crypto Community Management
Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a…
-
Zoho Bookings: Free Up Time with AI-Powered Self-Service Appointment Scheduling
Managing appointments shouldn't feel like a full-time job. But for service-based businesses, consultants, healthcare providers, and educators, juggling calendars, coordinating schedules, and confirming meetings often results in more friction than value. Endless emails, missed connections, and the occasional double booking…
-
DirectIQ: Boost Guest Returns with Smarter Email Marketing
Email marketing isn’t just about sending messages—it’s about creating lasting relationships. For businesses in the family entertainment and adventure space, this means getting parents to rebook parties, encouraging teens to bring friends the following weekend, and attracting fitness fans to…
-
Why Inline SVG Logos Are a Smart Choice for Your Corporate Website
Logos are the cornerstone of brand identity on a website, and how they’re implemented can have a significant impact on both performance and usability. Among the many image formats available, SVG (Scalable Vector Graphics) offers unique advantages, especially when embedded…
-
Rethinking Influence in the Age of Connection
The influencer marketing industry continues to struggle with a fundamental flaw: the over-reliance on vanity metrics. Since the early days of social media, I’ve voiced concerns that most influencer platforms don’t truly measure influence . They measure audience size ,…
-
The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort
Tumblr , once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs…
-
Podium: Supercharge Customer Conversations with AI That Closes the Deal
For small businesses and service-based enterprises, capturing leads is only half the battle—responding quickly and converting those leads into real revenue is where many fall short. When customers expect replies within minutes (not hours) and want interactions that feel personal,…
-
Persuva: Create Winning Dropshipping Pages in Under 5 Minutes
For dropshippers, the clock is always ticking. You discover a promising product, run ads, and hope your page converts—only to end up burning through your budget. Building optimized pages manually takes hours, and hiring a designer or copywriter? That’s expensive…
-
Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy
Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes…
-
Inside Google’s Ranking Algorithms: Insights from the DOJ Antitrust Case
You know those moments when you Google something simple—like W hat temperature should chicken be cooked to ?—and instead of getting a direct answer, you're dropped into a 1,500-word article that includes a history of poultry, the risks of salmonella,…