Douglas Karr's Articles on Martech Zone
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Best Team Communication Software: Why Chanty Is the Smartest Choice for Your Business
Clear communication is the backbone of every successful team. Whether you're running a startup, managing remote employees, or scaling a healthcare clinic, how your team collaborates directly impacts productivity, morale, and results. In a world filled with endless pings, email…
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Pipes.ai: Supercharge Sales With AI-Powered Lead Conversion
Managing lead volume is one of the most frustrating challenges for sales organizations. Too often, marketing teams capture web leads that never convert because sales teams can’t follow up quickly enough or waste time chasing bad data. The result? Bloated…
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Planting Your Flag: How Declaring Leadership Can Transform Your Brand
A powerful and underutilized marketing strategy available to any brand is simply declaring itself the leader. Whether your company provides products, services, consulting, or content, if no one in your space has stepped up to claim market leadership, doing so…
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Why Silence Is Sometimes the Strongest Brand Strategy in a Divisive Digital World
In a digital environment where controversy drives clicks and algorithms reward outrage, brands face increasing pressure to weigh in on every politically or culturally charged topic. Yet not every brand is equipped—or even obligated—to speak publicly in these moments. Thoughtful…
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Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is…
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The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially…
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It’s Time For Retailers To Honor the United States’s 250th Birthday (Semiquincentennial)
In 2026, the United States of America celebrates an extraordinary milestone: its 250th birthday. Known formally as the Semiquincentennial , this historic anniversary marks 250 years since the signing of the Declaration of Independence on July 4, 1776. It is…
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The Goals of Automation Tools and Marketing Efforts in an AI World
The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hype surrounding AI-driven automation often evokes fear—fear of job loss, fear of becoming obsolete, or fear…
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How to Build a Re-Engagement Campaign for Inactive Subscribers
Every marketer knows the pain of a slowly decaying email list. No matter how diligently you work to collect subscribers and grow your audience, inactivity creeps in over time. An average email list decays by about 25 percent every year…
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The Expanding State of Mobile Search in 2025
Mobile search is no longer just a browser feature—it’s an intent-driven action that can begin from almost anywhere on a smartphone: the operating system, a mobile app, a voice assistant, a website’s internal search, or even a question posed to…