Douglas Karr's Articles on Martech Zone
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Mobile Marketing, Messaging, and Apps
AppMySite: Build A Stunning Mobile App From Your Site Without Writing a Single Line of Code
Creating a mobile app used to mean hiring developers, managing long timelines, and spending tens of thousands of dollars—often to get a minimal product out the door. For most businesses, that complexity puts app development out of reach. However, the demand for mobile-first experiences continues to surge, making it essential for companies to meet customers where they are—on their mobile…
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Content Marketing
SearchWP: Why We Upgraded Our Site Search To This WordPress Plugin
If you’re still relying on the default WordPress search experience, you’re likely missing out on meaningful engagement and valuable insights. Default search functionality in WordPress is limited — it doesn’t account for custom fields, doesn’t index content-rich files like PDFs, and certainly doesn’t provide the kind of actionable analytics today’s businesses need. Visitors get frustrated, bounce rates climb, and your…
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Customer Data Platforms
Akamai Identity Cloud: Where Identity Management Meets Marketing Intelligence
Businesses are under pressure to deliver seamless, secure, and personalized customer experiences across every device and touchpoint. As consumer expectations rise, so do the complexities of managing identity, consent, and data in a compliant and scalable manner. Akamai Identity Cloud Akamai’s Identity Cloud steps into this critical intersection, offering a powerful Customer Identity and Access Management (CIAM) solution that not…
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E-commerce and Retail
Paid Memberships Pro: How to Add an Ad-Free Membership To Your WordPress Site
If you’re monetizing your blog or publication through ads, you’ve likely run into a familiar dilemma: some of your most loyal readers are the ones most annoyed by intrusive advertising. That was the challenge I faced on Martech Zone. I didn’t want to alienate regular readers, but I still needed a way to support the site financially. The solution? Introduce…
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Artificial Intelligence
I Never Lost A Job to Technology. I Have Gained Multiple Careers, Though.
Turn on the news, scroll through your feed, or attend any industry panel lately, and you’ll hear it: Artificial Intelligence is coming for your job. The headlines are stark. The predictions feel ominous. Some of the most intelligent people in the world are forecasting a future where human work is obsolete, replaced by machines, automation, and AI. I don’t doubt…
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Mobile Marketing, Messaging, and Apps
Beyond Responsive Design: Content Device Optimization for Mobile vs. Desktop Users
Responsive web design (RWD) ensured our websites fit any screen. However, optimizing the content that appears and how it’s presented on different devices can unlock increased engagement and conversions. Moving past one-size-fits-all layout, this article demonstrates a true mobile-first content strategy: Table of ContentsMartech Zone Mobile OptimizationMobile vs. Desktop Behavior: Key StatisticsAnalyzing Mobile vs. Desktop User BehaviorMobile vs. Desktop Optimizations You Can Implement TodayDynamically Presenting…
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Customer Data Platforms
CRMOne: Boost Sales With This Sales-Driven AI-First CRM
For startups and growing businesses, managing customer relationships, tracking sales, and scaling marketing efforts can become overwhelming quickly. Disconnected tools, limited automation, and high subscription costs often hinder progress. Leaders need solutions that don’t just support their teams — they need platforms that accelerate them. CRMOne CRMOne is an all-in-one, AI-powered CRM designed specifically for startups and fast-growing businesses. With…
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Social Media & Influencer Marketing
How Social Media Apps Use Location-Based Data… and Why It Matters For Your Business
For years, many business owners have encouraged customers to check in at their physical locations, tag themselves on social media, share photos, or use branded hashtags as a form of digital word-of-mouth (WOM). These tactics are still valid in many cases, but what most businesses fail to realize is that location-based data in social media goes far beyond public check-ins.…
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Sales Enablement, Automation, and Performance
CPQ and 3D Visualization as a Sales Tool: Bringing Customization, Speed, and Precision to B2B Manufacturing
Manufacturing is both complex and competitive. Sales teams are facing unprecedented pressure to deliver faster quotes, handle growing product complexity, and meet increasingly personalized customer expectations. Configure, Price, Quote (CPQ) software has emerged as a transformative solution, connecting sales, engineering, and production in a way that ensures speed, accuracy, and scalability. For manufacturers, CPQ is not just a sales tool.…
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Sales Enablement, Automation, and Performance
What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
For B2B marketers seeking to drive sustainable growth in an increasingly complex landscape, traditional lead-centric strategies are no longer sufficient. Buyers are more anonymous, independent, and digitally savvy than ever. To break through this noise and inefficiency, many organizations are shifting to a modern B2B growth strategy rooted in account-based thinking and buyer-centric engagement. Based on insights drawn from a…
