Douglas Karr's Articles on Martech Zone
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The Hidden Cost of Data: Why ISO 8000 Is Becoming Essential in the Age of AI
With artificial intelligence ( AI ) and automation, data has evolved from being a business resource to becoming the foundation of intelligent decision-making. Today’s AI systems depend on massive volumes of both structured and unstructured data. Structured data refers to…
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How Response Speed Is Key To Operational Excellence in Marketing and Sales
Responsiveness is no longer a courtesy. It is a competitive differentiator that converts attention into action. When companies answer quickly, they reduce drop-off rates in both sales and support pipelines. Modern customers equate responsiveness with respect—if a brand responds promptly,…
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Sonaar: The Ultimate WordPress Audio Player Plugin for Podcasters and Musicians
Creating an engaging audio experience on your WordPress site can feel like a compromise—most plugins are either too simple for serious podcasters or too rigid for musicians looking to sell beats. And when it comes to continuous playback, syncing across…
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From Customer-First to Brand Last: The Era of Customer Intelligence is Upon Us
Marketing has always been about bridging the gap between a brand and its audience. But the bridge itself has changed. What was once a unidirectional pipeline of influence has fractured into a complex web of intent, context, and algorithmic mediation.…
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Feedvisor: Win The Amazon Buy Box with AI-Powered Optimization
Winning on Amazon isn’t just about listing your products—it’s about mastering the algorithm, the competition, and the Buy Box . With millions of sellers and ever-evolving pricing dynamics, success on the world’s largest marketplace now depends on precision, speed, and…
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How to Research and Capitalize on Seasonal Buying Cycles
Marketers often move from one campaign to the next without pausing to study the natural rhythm of their market. Yet for many businesses, seasonality is one of the strongest forces shaping demand. The peaks and valleys of search activity, web…
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It’s Time to Steer Clear of Social Media Algorithms and Market Happiness
Brands compete not only for attention but also for trust, loyalty, and emotional resonance. But what if much of the attention flowing through social media is being drawn toward the angriest, most divisive, and least uplifting corners of the internet?…
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The Art of the Prompt: Utilizing Generative AI To Amplify Your Creativity
When people averse to AI think about generative tools producing content, they often imagine a robotic voice delivering bland, impersonal text. It feels mechanical, the way an auto-generated voicemail lacks tone or emotion. But this perception misunderstands what AI is…
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Panoramata: Real-Time Intelligence Of Your Competitors’ Digital Marketing Strategies
Competitive intelligence can make or break a campaign. Marketers are constantly juggling dozens of tools (email trackers, ad libraries, landing page monitors) to keep tabs on what competitors are doing. But between analyzing performance and producing content, few have the…
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How Digital Lead Capture Is Evolving
Digital lead capture has undergone a dramatic transformation in recent years. Once upon a time, a marketer’s entire playbook revolved around a single page: the web form . Visitors who wanted a white paper, demo, or quote would fill in…
